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Boat sales are expected to remain at historic levels in 2021 as manufacturers continue to fill a backlog of orders from 2020. Pandemic-related supply chain constraints curbed powerboat production and shipments for several months in 2020, which are expected to subside and restore marine manufacturing to normal levels this year. Additionally, social distancing measures are likely to continue well into the latter months of 2021, spurring additional interest in safe outdoor recreation activities including boating.
“We expect consumer interest in boating to remain strong through 2021 and beyond, with millions of Americans discovering the mental health benefits and joys of being outside and on the water,” noted Hugelmeyer.
U.S. Recreational Boating by the Numbers (Source: the NMMA)
Additional statistics on the industry’s size, makeup and demographics include:
Retail unit sales of new powerboats in the U.S. increased in 2020 by 12 percent compared to 2019, surpassing pre-pandemic expectations of a two percent increase.
Annual U.S. sales of boats, marine products and services are estimated to total $47 billion in 2020, up 9 percent from 2019.
With the retail price of a new aluminum boat package (includes trailer, engine & other accessories) averaging $36,000 and new personal watercraft averaging $13,000, there’s opportunity for boating to attract more participants as families look for responsible ways to distance and get on the water near home.
Boaters come from all walks of life, financial backgrounds and areas of the country.
o An estimated 100 million Americans go boating each year.
o Sixty-one percent of boaters have an annual household income of $75,000 or less. Source – United States Coast Guard
o Ninety-five percent of boats on the water in the U.S. are less than 26 feet—boats that can be trailered by a vehicle to local waterways.
Ninety-five percent of boats sold in the U.S. are American made.
The recreational boating industry supports 691,149 American jobs (511,117 direct jobs and 180,032 indirect jobs) and 35,277 American businesses.
Outdoor recreation makes up 2.1 percent of U.S. GDP, generating $788 billion in real gross output and supporting 5.2 million jobs. Source – U.S. Bureau of Economic Analysis (BEA)
Boating and fishing are the largest outdoor recreation activities in the U.S., totaling $23.6 billion in current-dollar value added. Source – BEA
Outdoor Recreation is 3.3% of U.S. employment. In comparison, hospitals make up 3.3%, educational services 2.4%, real estate 1.5%, and agriculture 0.9% of U.S. employment. Source – BEA
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