2024
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2024 Mag Minnow Revamp!!
We have done a full revamp on the Mag Minnow. As part of the Mag series this bait is equipped with Yo-Zuri’s patented magnetic weight transfer system. It is perfect for the surf, jetties, piers and boat, and for long distance casting. This bait has through wire construction, 3X strength saltwater grade treble hooks. We have introduced 3 new sizes and new colors in this series.
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Matt Becker's 2024 Go-To Baits
He has competed professionally on the Major League Fishing tournament trails and has won Rookie of the Year and Toyota Series Angler of the Year. Here are two of his favorite baits from the 2024 season.
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Fishing the Delta September 2024
Launched at Paradise about 6:15 outgoing almost low, then low-incoming
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September 2024 California Department of Fish and Wildlife Calendar
Panoramic view north of Dillon Beach, Marin County. CDFW Photo by Travis VanZant. September 2024 California Department
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New Arrivals for the first half of August 2024
From Zappu Japan we are offering several new finesse offerings
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2024 ICAST Unicorns
In what has become an annual tradition on this site, here are my picks for the truly innovative products, the unicorns that should have received more love.
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