And that has been the key to our longevity. we will continue to innovate. we will continue to streamline our products to offer even more exciting features and make them easier to use. that is a promise made in 1957 and that is a promise we continue to mak

LOWRANCE® CELEBRATES 60 YEARS OF DOMINATION

Lowrance®, a world-leader in fishing electronics since 1957 — announced today plans for the celebration of its 60th Anniversary. For six decades, the iconic brand has led the industry in product innovation and customer service, supported professional anglers around the globe and dominated the tournament trail.