Colors

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Summer 2025 colors Little Stik

8/9/2025

Summer 2025 colors Little Stik Length: 135mm, 5.5in Weight: 25g, 1ozType: Pencil Surface Popper Hooks: #4
New colors for the Skimmer Grande

7/13/2025

for 2025
New Colors: Reaper Collection

11/25/2024

Winter fishing poses a thrilling challenge for dedicated anglers undeterred by gusty winds, wet snow, and frigid temperatures.
Seasonal Crawfish Colors And Tips

By Marc Marcantonio 11/14/2024

Clues to Catch More Bass
STEALTH COLORS

10/19/2024

Perfect for Targeting Pressured Fish
Re-Stock of All colors

12/28/2023

Changeable Tail options as well
Three More Senko Colors for Your Next Bass Fishing Trip to Mexico

By Pete Robbins 9/15/2023

When fishing is good they can produce giants, and when it’s tougher than usual they can save the day
New Exclusive Colors for the Norman DD22!

9/14/2023

Now Available
Fly Your Colors On and Off the Water

8/18/2023

15% Off All Clothing
2023 New Senko Colors

12/21/2022

Our newest colors to add to your line ups.
2023 New Senko Colors

12/21/2022

Our newest colors to add to your line ups.
New fish-taunting colors to its legendary lineup of big game poppers

10/26/2022

What do you do when your line of big lures performs so well there are no design angles left to tweak?
Extensive Colors to Shallow-Running Cranks

10/7/2022

New SH-3 colors bring bass anglers an option for every situation and forage type
New colors bring bass anglers an option for every situation and forage type

9/27/2022

New CH-1 Shallow-Running Crankbait Patterns
New Yo-Zuri 3DB 1.5 Squarebill Colors

9/27/2022

Spring Craw, Burnt Orange Craw & Green Back Chartreuse - ICAST 2022 release new colors for the Yo-Zuri 3DB 1.5 Squarebill and Midrunner (MR). Featuring internal painted finishes, these are incredibly durable crank baits, with great deflection. Designed and tested by our top pro's and hitting the US market this summer!
New Hardcore Crank SR and MR colors

9/17/2022

Spring Craw, Burnt Orange Craw and Green Craw, the three hottest new colors in the Hardcore Crank SR (Shallow Runner, Squarebill) and MR (Mid Runner, Round bill). Featuring the patented magnetic weight transfer system for long accurate casts and Japanese quality finishes.
Popping with New Colors

9/16/2022

For freshwater fans, nothing beats the thrill of a lunker largemouth or bronzeback exploding on a popper.
Pencil Lures Draw New Colors

9/7/2022

With six additional colors, these topwaters speak softly but spark big strikes.
New Yo-Zuri 3DB 1.5 Squarebill Colors - ICAST 2022 Release

7/31/2022

Spring Craw, Burnt Orange Craw & Green Back Chartreuse - ICAST 2022 release new colors for the Yo-Zuri 3DB 1.5 Squarebill and Midrunner (MR). Featuring internal painted finishes, these are incredibly durable crank baits, with great deflection. Designed and tested by our top pro's and hitting the US market this summer!
New Yo-Zuri 3DB 1.5 Squarebill Colors

7/31/2022

Spring Craw, Burnt Orange Craw & Green Back Chartreuse - ICAST 2022 release new colors