Design
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The Krej
The backwards bill design allows the angler to take advantage of being able to see how the fish reacts live on FFS.
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New LEXA Baitcaster Design
DAIWA’s latest technology means longer casts and better leveraged fights with big fish.
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Rethinking fishing rod DESIGN
Because your fishing rod should conform to you, not the other way around.
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Rethinking fishing rod DESIGN
Because your fishing rod should conform to you, not the other way around.
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Behind the Design | Gerald Swindle's Cranking System
Behind the Design | Gerald Swindle's Cranking System
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Behind the Design | Gerald Swindle's Cranking System
It's no secret that Gerald Swindle is an expert when it comes to cranking
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Design Behind the Hook. Made for the Outdoors Captures the VMC Story.
The next time you’re in the thick of it battling a monster muskie, trying to muscle a big bass out of a thick patch of hydrilla, or bowing in respect to a giant silver tarpon, consider this: the only thing that stands between you and that fish is the integrity of your fish hook. If you understand this, then you’ll understand why VMC goes to such lengths to meticulously design and manufacture its fishing hooks. Built with strength and finesse, VMC hooks are relied upon by anglers in every corner of the world and account for hundreds of world-record fish. It’s why all Rapala, Storm, Luhr-Jensen, Blue Fox, Williams, and Terminator lures rely on VMC for their hooks. Simply, there are none better made, or as sharp.
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Behind the Design with G-Man VIDEO
Gerald Swindle, two-time Bassmaster Elite Series Angler Of The Year and one of the sport’s all-time fan favorites...
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Behind the Design | Gerald Swindle Signature Series
Gerald Swindle, two-time Bassmaster Elite Series Angler Of The Year and one of the sport’s all-time fan favorites, has spent the last two seasons working diligently with the 13 Fishing product team to create the best signature series rods and reels ever made. The new product line brings Swindle’s wealth of experience and 13 Fishing’s modern approach together in a way that not only embodies Swindle’s intense work ethic, but also holds up to the proving grounds of the world’s toughest tournament trail. Introducing the Inception G2 casting reel and the Meta Series of rods. If you are coming to ICAST, swing by our booth to hear all about it from the man himself.
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Design for Boat Seats
No matter your style of fishing, anglers know that one key to remaining comfortable and efficient all day long is having the best seats they can have.
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New frog design with Injected Core Technology™ (ICT) allows fantastic fishing on top or sub-surface
LIVETARGET is proud to usher in a new era of frog bait design with its introduction of the Freestyle Frog, a surface commotion soft plastic bait that can also be fished beneath the waterline.
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Yamaha Marine Joins Joint Project to Design Device for Removing Plastics
Yamaha U.S. Marine Business Unit and Clearwater Mills, L.L.C. of Pasadena, Maryland, agreed to jointly design a device for removing plastics and other floating debris from coastal stormwater systems.
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Design Raises the Bar for Shrimp Imitating Lures
LIVETARGET Fleeing Shrimp is a cocktail of profile, action & scentt
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VMC® Neko™ Skirt — a first-of-its-kind terminal accessory design
The new VMC® Neko™ Skirt — a first-of-its-kind terminal accessory design for the increasingly popular Neko Rig currently taking the bass fishing world by storm — was awarded “Best Terminal Tackle” honors by the American Sportfishing Association at ICAST 2018, the world’s largest sportfishing expo.
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Here's the Award-Winning Hook Design Up Close
Make it harder for fish to throw your hook and make it easier to rig your soft plastics with Trapper Hooks.
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