Hardwater
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Hardwater Pride and Performance
Rippled, open waters are rapidly flattening across the northern reaches of the country, igniting the passions of avid ice anglers as they freeze closed.
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Underwater optics reveal the hardwater habits of America’s #1 sportfish
A certain notion says bass don’t much care for the cold. That when winter arrives and seals lakes with ice, big green and brown bass skulk about, but certainly don’t care to bite.
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13 St. Croix models cater to a variety of fishing styles and techniques for most hardwater fish species
Ice fishing rods have evolved much over the past couple decades. Gone are the wooden jig sticks with primitive line winders. Yes, thanks to the research and development to build better ice rods, even your average ice anglers are fishing with significantly improved rod designs.
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A downsized LIVETARGET Golden Shiner Rattlebait is ready for hardwater
Pound Them with a Smaller Hammer! A downsized LIVETARGET Golden Shiner Rattlebait is ready for hardwater
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10 new models deliver unrivaled performance to hardwater anglers
Ice fishing has evolved in truly revolutionary ways during the past decade. Gone are the days of sitting on a pail for hours at a time, jigging with a “rod” that had more in common with a broomstick than with a precision angling instrument. The contemporary ice enthusiast is mobile, hunting for fish rather than waiting passively for finned targets to swim by. Far-flung destinations, boasting hardwater targets of gargantuan proportions, draw anglers further north and west in search of ice-bound glory. Advances in shelters and apparel make it possible to fish in extreme conditions that rapidly reveal weaknesses in both equipment and angler.
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