Introduces

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  • Garmin introduces premium quatix 7 Pro marine smartwatch

    Garmin introduces premium quatix 7 Pro marine smartwatch

    Newest GPS watch for mariners includes an AMOLED display, built-in LED flashlight and up to 16 days of battery life

  • Savage Gear"s Panic Popper

    Savage Gear"s Panic Popper

    Based on 3D scans from a real toad, this lure is as close as it gets to the real thing.

  • Abu Garcia Introduces the Zenon X Spinning Reel

    Abu Garcia Introduces the Zenon X Spinning Reel

    The Ultimate Tool for Freshwater Anglers Who Want to Fish to Win

  • OWAA Introduces the “Joan Wulff Enduring Excellence Award”

    OWAA Introduces the “Joan Wulff Enduring Excellence Award”

    Formerly the Excellence in Craft Award, the new Joan Wulff Enduring Excellence Award pays homage to a fly-fishing legend

  • CDFW introduces Autorenewal Fishing Licenses

    CDFW introduces Autorenewal Fishing Licenses

    Sport anglers in California have the option of signing up for automated renewal of their sport fishing licenses, report cards, and validations through the California Department of Fish and Wildlife (CDFW) Online License Sales and Services website.

  • Navionics introduces new 2022 marine cartography

    Navionics introduces new 2022 marine cartography

    Navionics streamlined catalog of Navionics and premium Platinum charts to refresh its lineup of marine cartography products

  • Sea Falcon® Introduces Z-Slide Jig

    Sea Falcon® Introduces Z-Slide Jig

    This newest addition to the ever-growing array of Sea Falcon® Z jigs, the Z-Slide offers enticing zig-zag action for a variety of techniques and target species.

  • Grundéns Introduces Fully Compostable Packaging

    Grundéns Introduces Fully Compostable Packaging

    Grundéns, producer of the world’s leading fishing apparel and footwear, today announces new eco packaging that is completely compostable and will help reduce the ubiquitous plastic poly bags that have been common in packaging for many years.

  • Fish Hippie Introduces for Fall

    Fish Hippie Introduces for Fall

    Just in time for fall, North Carolina-based outdoor lifestyle apparel brand Fish Hippie introduces 18 new tees in a variety of styles, color-ways, and materials for everyday wear.

  • Lunkerhunt Introduces Gambit Swimbait

    Lunkerhunt Introduces Gambit Swimbait

    Lunkerhunt is known for producing innovative, high-quality lures that deliver fish time and time again. The recently released Gambit is no exception; it’s the first pre-rigged hollow body swimbait of its

  • Scum Frog introduces the Launch Frog.

    Scum Frog introduces the Launch Frog.

    #ChuckinRibbits

  • New Marine Cameras from FLIR

    New Marine Cameras from FLIR

    Professional Mariners, First Responders and Recreational Boaters Increased Situational Awareness and Safer Navigation with Marine Cams

  • Plano Introduces Tackle Backpack

    Plano Introduces Tackle Backpack

    Big clunky tackle boxes are passé. If you aren't keeping up with modern technologies in fishing tackle storage and transportation, you likely still have a flip phone, or even worse a Myspace page.

  • LIVETARGET introduces the Yellow Perch Rattlebait

    LIVETARGET introduces the Yellow Perch Rattlebait

    Just What the Angler Ordered Building on the success of the Golden Shiner Rattlebait, LIVETARGET introduces theYellow Perch Rattlebait

  • Plano Introduces One-of-a-Kind V-Crate for Kayak Anglers

    Plano Introduces One-of-a-Kind V-Crate for Kayak Anglers

    Anyone who's been dragged around a pond by a mule of a largemouth or drenched by the explosive topwater take of a bull redfish, 'yak-side in just a couple feet of water, understands the appeal of kayak fishing. Simply put, there is no better way to get closer to the action in spots that are essentially inaccessible by any other means, and still remain dry.

  • Seaguar introduces value-packed InvizX fluorocarbon spool size

    Seaguar introduces value-packed InvizX fluorocarbon spool size

    The debate is over: stated simply, fluorocarbon main lines help anglers catch more fish. Fluorocarbon’s well-established benefits, including its strength, abrasion resistance, resilience against UV light, and of course, its near invisibility beneath the surface makes fluoro the perfect line for catching more fish, in both fresh- and saltwater.

  • Verstaile New Spinning Rod Introduces by St. Croix

    Verstaile New Spinning Rod Introduces by St. Croix

    St. Croix Introduces New Avid X Freshwater Spinning Rod Versatile new spinning model brings popular 70MXF 1-piece performance to the feature-rich, made-in-the-USA Avid X lineup

  • Under Armour Introduces Women's Stealth Reaper® Kits

    Under Armour Introduces Women's Stealth Reaper® Kits

    Under Armour Introduces Women's Stealth Reaper® Kits – Innovative Performance Apparel and Footwear Designed for Every Phase of Hunting Season

  • Lowrance Introduces Hook2 Series

    Lowrance Introduces Hook2 Series

    It’s finally here… the world’s easiest to use fishfinder! Built for the masses, the Hook2 will change the way your readers fish! Setting a new standard for ease of use, the Lowrance Hook2 offers the latest in sonar technology and affordability, auto-tuned right out the box to provide the perfect picture of fish and structure below a boat, regardless of water type or depth. Hook2 is available in 4-, 5-, 7- and 9-inch widescreen models, as well as a gorgeous 12-inch display!

  • Berkley® introduces PowerBait® MaxScent Flatnose Minnow

    Berkley® introduces PowerBait® MaxScent Flatnose Minnow

    Berkley® introduces PowerBait® MaxScent Flatnose Minnow. Building on the company's 80-year history of research, development and innovation, the new baits are their most effective PowerBait yet. The latest innovation in Berkley's bait category releases a super-charged scent field that attracts fish in a way never before seen.