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  • LIVETARGET introduces the Yellow Perch Rattlebait

    LIVETARGET introduces the Yellow Perch Rattlebait

    Just What the Angler Ordered Building on the success of the Golden Shiner Rattlebait, LIVETARGET introduces theYellow Perch Rattlebait

  • LIVETARGET debuts lifelike Twitch Minnow with Injection Core Technology (ICT)

    LIVETARGET debuts lifelike Twitch Minnow with Injection Core Technology (ICT)

    Walk the aisles of any fishing store and it can be difficult to choose a winning bait from the ocean of swimbaits and soft plastic minnows hanging from the pegs. Of course, savvy anglers begin their bait selection by considering the forage base found wherever they’ll be fishing, then grab whatever best matches the hatch. Might be gizzard shad, threadfin shad, alewives, shiners—or in the salt, threadfin herring, pinfish, sardines, etc.

  • Injected Core Technology from LIVETARGET Plastics

    Injected Core Technology from LIVETARGET Plastics

    Soft Plastics Enter the Twenty-First Century The "Nature of Competition" in soft plastics design drives LIVETARGET to develop industry-first process: Injected Core Technology (ICT)

  • A downsized LIVETARGET Golden Shiner Rattlebait is ready for hardwater

    A downsized LIVETARGET Golden Shiner Rattlebait is ready for hardwater

    Pound Them with a Smaller Hammer! A downsized LIVETARGET Golden Shiner Rattlebait is ready for hardwater

  • Hollow Body Shiner Revealed from LIVETARGET

    Hollow Body Shiner Revealed from LIVETARGET

    Niagara-on-the-Lake, ON– “Shiner” is the common name for one of the most widely distributed, and certainly one of the most important, freshwater forage groups. Supporting gamefish populations throughout North America, the slender, silvery shiner is found in both lakes and rivers, and frequently congregates in massive schools, dimpling the surface as they feed.

  • Croaker Swimbait from LIVETARGET

    Croaker Swimbait from LIVETARGET

    True-to-life profile, action, and patterns synthesize into new must-have saltwater bait Niagara-on-the-Lake, ON – The croaker is one of the most abundant fishes in the coastal waters of North America. Owing its name to the loud “croaking” sound it produces by contracting muscles attached to its air bladder, small croakers represent an incredibly important component of inshore food webs. In fact, it has been estimated that more than 90% of bait-sized croakers are consumed every year by hungry saltwater predators ranging from redfish and sea trout, to bluefish and striped bass, and many more.

  • 2019 LIVETARGET Product Catalog Available NOW

    2019 LIVETARGET Product Catalog Available NOW

    See the full lineup from LIVETARGET in this 2019 catalog available now!

  • Hollow Body Craw from LIVETARGET Announced Best Freshwater Soft Lure at ICAST

    Hollow Body Craw from LIVETARGET Announced Best Freshwater Soft Lure at ICAST

    Create the most realistic and lethal crawfish imitation ever made. Those were the marching orders given to the progressive lure designers at LIVETARGET. They responded by cleverly synthesizing two distinct lure families – bass jigs and hollow body baits – and fortified their creation with ultra-realistic anatomical features and biomimetic action to yield the paradigm-shifting Hollow Body Craw.

  • 2019 LiveTarget

    2019 LiveTarget

    2019 LiveTarget Product Brochure

  • LIVETARGET’s Rainbow Smelt adds five new patterns to its bite-triggering wardrobe

    LIVETARGET’s Rainbow Smelt adds five new patterns to its bite-triggering wardrobe

    Steeped in fish-catching prowess, the Rainbow Smelt Jerkbait from LIVETARGET is among the most versatile and effective lures offered by the industry’s recognized leader in anatomically precise, ultra-realistic artificial lures. Produced through a highly intellectualized design process, the profile and finishes of the Rainbow Smelt Jerkbait are designed to convince the wariest gamefish that our artificial offering is indeed, a Live Target. Nowhere else will you find a bait with such highly-detailed, three-dimensional fins, eyes, opercles and scales, with patterns, colors, transitions, and highlights that reflect Nature’s handiwork.

  • LIVETARGET’s award-winning Sunfish Hollow Body is a true show-stopper

    LIVETARGET’s award-winning Sunfish Hollow Body is a true show-stopper

    Niagara-On-The-Lake, ON – Innovations in hollow body topwater lures have expanded this once narrowly-applied presentation into a productive technique for both fresh- and saltwater species. Advanced soft plastic bodies engineered to exclude water and collapse readily when attacked, customized hooks that shed weeds while still piercing mouths, and intricate anatomical details that provide true-to-life realism, have all contributed to the explosion in the popularity, and effectiveness, of hollow body topwaters.

  • Belly up to the Bluegill Buffet

    Belly up to the Bluegill Buffet

    Millennia of natural selection have resulted in very specific predator-prey relationships within our favorite fishing grounds, connections that contemporary anglers have learned to exploit. Yellow perch are the favored prey of walleyes. Lake trout will travel long distances in pursuit of alewives. And when it comes to bass, particularly those of the largemouth variety, there is no delight more delectable than the bluegill, or sunfish (aka bream) species in general.

  • LIVETARGET: Let the Good Times Roll...and Rattle

    LIVETARGET: Let the Good Times Roll...and Rattle

    Let the good times roll…and rattle! LIVETARGET’s lipless rattlebait primer for hardwater walleye Ontario-on-the-Lake, Ontario  – Recent years have witnessed explosive growth in our understanding of the hardwater walleye. As more anglers tread familiar and exotic walleye waters, our repertoire of productive techniques for everyone’s favorite Perciformes has expanded rapidly. Gone are the days when we were limited to set lines dangling sucker minnows along weedlines, hoping for a random bite or two as the sun tucked behind the trees. The most successful walleye anglers have adopted a power fishing approach, running-and-gunning with big baits and aggressive presentations; a mobile mindset that has been rewarded with more and bigger fish.

  • Livetarget Goby Smallmouth Smashfest - Dave Mercer's Facts of Fishing THE SHOW

    Livetarget Goby Smallmouth Smashfest - Dave Mercer's Facts of Fishing THE SHOW

    Pro Angler, host of Facts of Fishing THE SHOW and Bassmaster Emcee Dave Mercer throws the Livetarget Goby and the smallmouth cant say no!

  • LIVETARGET Lure Size Tip

    LIVETARGET Lure Size Tip

    LIVETARGET Lure Size Tip

  • LIVETARGET Lure Size Tip | Click for Quick Vid

    LIVETARGET Lure Size Tip | Click for Quick Vid

    Easy way to determine the size of your favorite LIVETARGET lure.

  • 2018 LIVETARGET

    2018 LIVETARGET

    2018 LIVETARGET Catalog

  • See it in Action | LiveTarget Bait Ball Spinner Rig

    See it in Action | LiveTarget Bait Ball Spinner Rig

    Delivering a compact presentation that mimics a tightly schooled ball of frightened baitfish, the LIVETARGET Baitball Spinner Rig is the latest addition to the tremendously successful Baitball Series.

  • See it in Action | LiveTarget Baitball Spinner Rig

    See it in Action | LiveTarget Baitball Spinner Rig

    Delivering a compact presentation that mimics a tightly schooled ball of frightened baitfish, the LIVETARGET Baitball Spinner Rig is the latest addition to the tremendously successful Baitball Series.

  • Jigging the LiveTarget Swimabait Series in deep water

    Jigging the LiveTarget Swimabait Series in deep water

    Henry shows off some creative uses of the new LIVETARGET Swimbaits for deep water (100+ ft) saltwater jigging techniques. By utilizing the built-in accessory pin, Henry adds a 3 oz bell sinker and sends the swimbait down to the bottom. See the jigging techniques, equipment rig, and the nice Amberjack in this short video!