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  • Ned Rig's Magic Mushroom

    Ned Rig's Magic Mushroom

    Sometimes, getting bit means taking your Ned Rig for a walk in the woods. A traditional exposed-hook mushroom jig excels where little to no cover carpets the lake floor. Yet it’s often in those underwater jungles—grass, brush, rock and boat docks—where bass like to live and lash out at unsuspecting prey. To traverse snag-filled terrain in style, Z-Man designed the definitive weedless Ned Rig tool, the NedlockZ™ EWG Jighead.

  • Smallmouth Bass Fishing FISH OF MYSTERY & MAGIC Angling Ca VIDEO

    Smallmouth Bass Fishing FISH OF MYSTERY & MAGIC Angling Ca VIDEO

    It was fighting hard and caught in very deep water 45ft possibly even a bit deeper.

  • Meet Your Favorite New Magic Wand

    Meet Your Favorite New Magic Wand

    Meet Your Favorite New Magic Wand NEW, one-of-a-kind CI32MLXF PERCH SEEKER ice rod headlines St. Croix’s expanded Croix Custom Ice Series

  • Magic Walleye Wands from St. Croix

    Magic Walleye Wands from St. Croix

    Magic Wands for Tommy Skarlis' and Jeff Lahr's Win at the Cabela's MWC World Walleye Championship Pros credit St. Croix Rod sensitivity as huge advantage for capitalizing on tough bites

  • The magic of catching bass off docks with Jimmy Reese

    The magic of catching bass off docks with Jimmy Reese

    Lowrance Pro Jimmy Reese shows how to use your Lowrance unit to locate cover, find bass and catch bass off boat docks

  • New for 2017!! Sebile's 2nd Generation Magic Swimmer Soft

    New for 2017!! Sebile's 2nd Generation Magic Swimmer Soft

    A jointed soft plastic bait, the Magic Swimmer Soft swims as well as the original Magic Swimmer hard bait, PLUS it can be rigged! Texas-rigged, Carolina-rigged or nose hooked for drop shotting. Intricate details and realistic swim action bring this lure to life. • Recessed groove in the top of the lure’s back conceals t

  • New for 2017!! Sebile's 2nd Generation Magic Swimmer

    New for 2017!! Sebile's 2nd Generation Magic Swimmer

    New and improved and back by popular demand! Sebile’s most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming action even during steady retrieves. Now with improved cosmetics, enhanced construction and a new lower price!

  • Sebile Brings Back the Magic Swimmer

    Sebile Brings Back the Magic Swimmer

    The Sebile® Magic Swimmer™ and Magic Swimmer™ Soft are two of Sebile's most renowned lures. The second generation Magic Swimmer reflects his vision of a lure that undulates its jointed body and presents a very natural swimming action that attracts saltwater species such as Striped bass, California yellowtail off the islands of southern California as well as tarpon and redfish along the Atlantic and Gulf coasts.

  • Tackle How-To: Rigging a "jig head bottom fishing"

    Tackle How-To: Rigging a "jig head bottom fishing"

    Tackle How-To: Rigging a "jig head bottom fishing" with a Sebile Magic Swimmer Soft

  • Tackle How-To: Carolina Rigging a Sebile Magic Swimmer Soft

    Tackle How-To: Carolina Rigging a Sebile Magic Swimmer Soft

    Step-by-step Carolina rigging of a Sebile Magic Swimmer Soft

  • Tackle How-To: Carolina Rigging a Sebile Magic Swimmer Soft

    Tackle How-To: Carolina Rigging a Sebile Magic Swimmer Soft

    Step-by-step Carolina rigging of a Sebile Magic Swimmer Soft

  • Rigging How-To: Sebile Soft Magic Swimmer

    Rigging How-To: Sebile Soft Magic Swimmer

    Some tips on how to rig a Sebile Soft Magic Swimmer from Sebile Innovative Fishig