Edwin Evers shows off the Insight Genesis bottom-hardness and vegetation map layers. These innovative fish-finding tools from Insight Genesis, Edwin says, are "going to be so helpful today to be able to break this lake down in a hurry." Edwin's observations came prior to launching on Louisiana's Cross Lake in the first sudden-death round of Major League Fishing's 2015 Shell Rotella Challenge Cup. With the bottom-hardness and vegetation map layers, Insight Genesis -- exclusive to Lowrance, Simrad and B&G units -- is "going to be a big, big, huge help," Evers says. "“I think it’s going to be a big factor today. ... It will really help me formulate a game plan."