To the standalone elite-ti series to the full-feature hds series. coming a long way from the days of the fish lo-k-tor

LOWRANCE® CELEBRATES 60 YEARS OF DOMINATION

Lowrance®, a world-leader in fishing electronics since 1957 — announced today plans for the celebration of its 60th Anniversary. For six decades, the iconic brand has led the industry in product innovation and customer service, supported professional anglers around the globe and dominated the tournament trail.