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  • Bill Dance Joins Lure Lock

    Bill Dance Joins Lure Lock

    Lure Lock is excited to announce that it has entered into a multi-year partnership with legendary fishing icon and TV personality, Bill Dance.  Bill Dance has grown his brand into a multi-media empire, stemming from his success during the early days of the Bassmaster Tournament Trail and into two television shows, Bill Dance Outdoors and Bill Dance Saltwater Outdoors.