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  • Depleted Oxygen Levels from Harmful Algal Bloom in SF Bay

    Depleted Oxygen Levels from Harmful Algal Bloom in SF Bay

    Could Trigger Large-Scale Aquatic Deaths

  • Reach a deeper strike zone and trigger more bites with the Storm® 360GT Searchbait Swimmer

    Reach a deeper strike zone and trigger more bites with the Storm® 360GT Searchbait Swimmer

    When hungry bass are holding deeper than standard swimbaits dive, throw a Storm® 360GT Searchbait Swimmer to reach the strike zone and trigger more bites. A lip built into the lure’s jig head provides added depth control and crankbait-style action.

  • Speed Up to Trigger Strikes from Big Fall Bass

    Speed Up to Trigger Strikes from Big Fall Bass

    Throwing a crankbait will only work as well as you work it! Here is a great tip to trigger bass into striking with furious authority…SPEED UP! If you find yourself in a situation where you know you are on bass and they are not biting, or perhaps they seem to be smashing Shad all around you but you can't get one to go...Speed Up.

  • Summer Full Moons Trigger "Sex" on Florida Keys Coral Reefs

    Summer Full Moons Trigger "Sex" on Florida Keys Coral Reefs

    Expectant divers are to take to the Florida Keys reefs hoping to witness a delicate reproductive phenomenon that occurs in the middle of the night when coral polyps release millions of gametes (eggs and sperm) in synchronized mass-spawning rituals. The unique natural event takes place around the late July, August and September full moon cycles.