Berkley® introduces PowerBait® MaxScent Flatnose Minnow

COLUMBIA, SC - Berkley® introduces PowerBait® MaxScent Flatnose Minnow. Building on the company's 80-year history of research, development and innovation, the new baits are their most effective PowerBait yet. The latest innovation in Berkley's bait category releases a super-charged scent field that attracts fish in a way never before seen.

PowerBait MaxScent Flatnose Minnow bait features the right action, look and feel to catch more fish. The enhanced bait flavor will keep fish from letting go. In fact, based on scientific field testing, this bait catches 45 percent more fish when compared to the original PowerBait.

The soft, yet durable material delivers lifelike action that mimics easy prey fish. The Flatnose Minnow has a compressed flat nose for hook ups on drop shot rig.

This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish.

*Results represent an average based on controlled field testing across multiple species. Results may vary.

Available in 10 forage-inspired colors, the PowerBait MaxScent Flatnose Minnow is 4" length and pairs well with the Fusion19 Weedless Wide Gap hooks. The PowerBait MaxScent Flatnose Minnow MSRP is $6.99.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc., a part of Newell Brands' strong portfolio of well-known brands, is a leader in developing outdoor and active lifestyle products. Additional information can be found at

About Newell Brands

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play. Additional information about Newell Brands is available on the company's website,