 COLUMBIA, S.C. - EFTTEX, the European Fishing Tackle Trade Exposition, concluded on Sunday their 35th annual trade show in Amsterdam, Netherlands, with the announcements of the new product award winners. Best Fly Reel honors went to Hardy for the Ultralite ASR large arbor reel. Spiderwire Stealth Smooth was named top braid line. It marked two consecutive years for Spiderwire to take top honors in the category. The Best Clothing category was won by Hodgman's Vion H-Lock Wade Boots.
A runner-up award went to Abu Garcia for its MGXtreme low profile bait cast reel. Also honored were the PENN Slammer III spinning reel and Berkley's Direct Connect CM90 monofilament fishing line.
EFFTEX is a forerunner to the North American fishing trade show, the International Convention of Allied Sportfishing Trade (ICAST) show, scheduled July 13-15 in Orlando, Florida. Pure Fishing will be introducing new baits, line, rods, reels and accessories at ICAST, attended by top buyers, retailers, wholesalers and media.
The Hardy® Ultralite® ASR system features a fast, easy-to-use spool release that actively frees the spool at the turn of a knob. To replace the spool simply slide back in place and reverse the knob. No tools are required nor a flat working surface to control parts during the exchange. Cartridges on the spool are easily changed with just a flick of a switch with the replacement engaged with a simple push fit. Each cartridge can be clearly marked for line identification with the fly line ID system.
Anglers trust SpiderWire® Stealth® for its smoothness and strength. With new SpiderWire Stealth Smooth™, anglers can rely upon the same strength, dependability and sensitivity of Stealth, but now in an eight-carrier braid with a high pick count, which gives anglers a smoother braid for quiet and effortless casts. Offered in a wide range of sizes, SpiderWire Stealth Smooth is capable of handling any species using any technique.
Hodgman® has a solid foundation of giving anglers confidence of sound footing while wading. The Hodgman H-Lock™ Wade boots provide a wading boot system that anglers can trust, knowing they possess the ability to attack any terrain using the wade boot system. The Hodgman H-Lock removable sole system allows anglers to swap soles for ideal traction control in any terrain or aquatic environment. The dual lock system holds the sole securely in place. Once engaged the sole will not come off unless both the front and rear locks are disengaged simultaneously The innovative H-Lock locking interchangeable sole system is available on Hodgman Vion, Aesis and H5 Wade boots.
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About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc. is a subsidiary of Jarden Corporation and is part of the Jarden Outdoor Solutions business segment, a leader in developing outdoor and active lifestyle products. Additional information can be found at http://purefishing.com.
About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play.
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