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  • New President of North America for Pure Fishing

    New President of North America for Pure Fishing

    Bulthuis is the former Vice President of Sales for Costa Sunglasses, where he served in a number of capacities since 2003.

  • New from PURE Fishing to Debut

    New from PURE Fishing to Debut

    Reels, Rods, Combos, Hard Baits and More

  • Pure Fishing Sale Could Go Through by End of Month

    Pure Fishing Sale Could Go Through by End of Month

    Angling International understands that Pure Fishing could be sold by the end of October. A deal to buy Pure Fishing is set to be agreed within the next month.

  • 2019 Pure Sun Catalog | Sunglass Science

    2019 Pure Sun Catalog | Sunglass Science

    Research from the Berkley Team has led to this line of sunglasses. Lens colors, frames and more in this 2019 catalog available now

  • 2019 Pure Fly Fishing Catalog

    2019 Pure Fly Fishing Catalog

    Fenwick, Shakespeare, Pflueger, Hodgman... check 'em all out in the latest Pure Fly Fishing Catalog available now

  • New CEO for Pure Fishing

    New CEO for Pure Fishing

    Neil Eibeler, has replaced John Doerr as CEO of Pure Fishing. He has been with Newell for 16 years. Neil Eibeler, who has replaced John Doerr as the CEO of Pure Fishing, has strong management credentials going back 16 years with Newell Brands, the tackle company's owner.

  • Breaking Down Fishing Reel Selection with Josh Bertrand

    Breaking Down Fishing Reel Selection with Josh Bertrand

    By

    Bassmaster Elite Series pro Josh Bertrand breaks down bass fishing reels to match fishing lures and techniques.

  • Fishing's Future Reels in Marks

    Fishing's Future Reels in Marks

    South Padre Island, TX– Fishing's Future, a non-profit organization dedicated to bring children and their parents together through an Angling Education experience, welcomes Andrew Marks, Director of Field Marketing, Pure Fishing, Inc. to its Board of Directors.

  • SpiderWire Stealth Smooth Being Introduced at 2016 ICAST

    SpiderWire Stealth Smooth Being Introduced at 2016 ICAST

    Anglers trust SpiderWire® Stealth® for its smoothness and strength. A smoother braid whisks through the guides with ease and provides a quiet, effortless cast, a quick vertical descent and more efficiency on the water

  • EFTTEX Presents Awards to Pure Fishing

    EFTTEX Presents Awards to Pure Fishing

    EFTTEX, the European Fishing Tackle Trade Exposition, concluded on Sunday their 35th annual trade show in Amsterdam, Netherlands, with the announcements of the new product award winners. Best Fly Reel honors went to Hardy for the Ultralite ASR large arbor reel. Spiderwire Stealth Smooth was named top braid line. It marked two consecutive years for Spiderwire to take top honors in the category. The Best Clothing category was won by Hodgman's Vion H-Lock Wade Boots.

  • PENN's BigWater Adventures Wins Multiple Telly Awards

    PENN's BigWater Adventures Wins Multiple Telly Awards

    COLUMBIA, SC — Mike Rice, Director of Brand Business for Pure Fishing, announces that PENN's BigWater Adventures has been awarded multiple Telly Awards at the 37th Annual Telly Awards. The show, hosted by Mark Davis, is broadcast on the Outdoor Channel with PENN rods and reels as the title sponsor.

  • Rigging How-To | Stupid Rig a Tube for a Weedless Presentation

    Rigging How-To | Stupid Rig a Tube for a Weedless Presentation

    By

    Step-by-step instruction for Stupid rig using a Berkley Power Tube for catching bass with Tyler Brinks. A weedless presentation that is a combination of an exposed jig head tube and a Texas-rig with a weight. Good to skip into heavy cover.

  • Pure Fishing Parent Company Could Merge with Rubbermaid

    Pure Fishing Parent Company Could Merge with Rubbermaid

    The Wall Street Journal has reported that Jarden Corp., the parent company of fishing industry giant Pure Fishing, is in merger talks with Newell Rubbermaid, the makers of Sharpie and Rubbermaid food containers.

  • Josh Bertrand on Rigging for Deep Clear Water Bass

    Josh Bertrand on Rigging for Deep Clear Water Bass

    Berkley Pro Josh Bertrand shares a rigging tip for anglers looking to catch big bass in heavy cover that are in deep, clear water.

  • Wiley X and Pure Fishing agree Denmark deal

    Wiley X and Pure Fishing agree Denmark deal

    The Danish arm of global giant Pure Fishing has become the latest distributor of Wiley X, the leading eyewear brand. Pure Fishing Denmark will be exclusively handing the distribution and sales of Wiley X and takes the increasing number of international distributors working with the company to over 30.

  • Can a Fish Hook be too Sharp?

    Can a Fish Hook be too Sharp?

    Bass anglers understand the importance of sharp hooks, though most don't practice their hook sharpening skills often enough

  • Fenwick® Fenglass® Fly Rod

    Fenwick® Fenglass® Fly Rod

    Known as the brand that introduced the world to graphite rods, Fenwick® is also the premier builder of fiberglass rods, a reputation epitomized with the return of the Fenglass® fly rod.

  • Bobby Lane's "big clump of 'disappointment'"

    Bobby Lane's "big clump of 'disappointment'"

    The water is where many magical memories of fathers and fishing happen. In the realm of professional bass fishing, many pros can immediately point to some of their favorite memories of being with their fathers on the water. With Father's Day approaching, we asked BASS Elite Series pros Bobby Lane, Josh Bertrand, Ott Defoe and Bradley Roy to provide their fondest memories of fishing with their fathers and here are the stories we received.

  • Pure Fishing leads the way in Best New Product Awards

    Pure Fishing leads the way in Best New Product Awards

    The highlight of EFTTEX – the Angling International-sponsored Best New Product Awards – were dominated by the industry’s major manufacturers. Global leader, Pure Fishing, led the way by taking four awards, followed by two each for Daiwa and Rapala VMC Corporation. Svendsen Sport A/S, a winner of six prizes last year, also made it to the podium to pick up the Best Accessory Award.