Pure
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Wiley X and Pure Fishing agree Denmark deal
The Danish arm of global giant Pure Fishing has become the latest distributor of Wiley X, the leading eyewear brand. Pure Fishing Denmark will be exclusively handing the distribution and sales of Wiley X and takes the increasing number of international distributors working with the company to over 30.
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Can a Fish Hook be too Sharp?
Bass anglers understand the importance of sharp hooks, though most don't practice their hook sharpening skills often enough
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Fenwick® Fenglass® Fly Rod
Known as the brand that introduced the world to graphite rods, Fenwick® is also the premier builder of fiberglass rods, a reputation epitomized with the return of the Fenglass® fly rod.
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Bobby Lane's "big clump of 'disappointment'"
The water is where many magical memories of fathers and fishing happen. In the realm of professional bass fishing, many pros can immediately point to some of their favorite memories of being with their fathers on the water. With Father's Day approaching, we asked BASS Elite Series pros Bobby Lane, Josh Bertrand, Ott Defoe and Bradley Roy to provide their fondest memories of fishing with their fathers and here are the stories we received.
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Pure Fishing leads the way in Best New Product Awards
The highlight of EFTTEX – the Angling International-sponsored Best New Product Awards – were dominated by the industry’s major manufacturers. Global leader, Pure Fishing, led the way by taking four awards, followed by two each for Daiwa and Rapala VMC Corporation. Svendsen Sport A/S, a winner of six prizes last year, also made it to the podium to pick up the Best Accessory Award.
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