Pure Fishing leads the way in Best New Product Awards

The highlight of EFTTEX – the Angling International-sponsored Best New Product Awards – were dominated by the industry’s major manufacturers. Global leader, Pure Fishing, led the way by taking four awards, followed by two each for Daiwa and Rapala VMC Corporation. Svendsen Sport A/S, a winner of six prizes last year, also made it to the podium to pick up the Best Accessory Award.

Exhibitors from across the Atlantic made a big splash with perennial winners, Sage Manufacturing, scoring a double with wins in the fly rod and fly reel categories, while its Far Bank Enterprises counterpart, RIO Products, also took an award for its Single Handed Spey Line.

EFTTEX regular Mann’s Bait Company was a winner in the Metal Lure category, while Costa Sunglasses won the first-ever Eyewear award for its Costa Cortez.

Rod Winner: A-Tec Inc (Silverna Taki TZ)

Runner-up: Daiwa (Saltiga Airportable)

Fly Rod Winner: Sage Manufacturing (MOD)

Runner-up: Pure Fishing (Hardy Zephrus)

Fly Reel Winner: Sage Manufacturing (CLICK Series)

Runner-up: Pure Fishing (Hardy Ultralite CADD)

Fixed Spool Reel Winner: Pure Fishing (Abu Garcia Revo MGX Spinning Reel)

Runner-up: Shimano (Stradic FK HG)

Multiplier Reel Winner: Pure Fishing (Abu Garcia Revo Toro Beast Low Profile)

Runner-up: Daiwa (Ryoga Shrapnel)

Fly Line Winner: RIO Products (Single Handed Spey Line)

Runner-up: Snowbee (XS-Plus Extreme Distance M) Monofilament Line Winner:

Momoi Fishing ( Momoi Shock Leader)

Runner-up: Rapala VMC Corporation (Sufix Super 21 FC)

Braided & Multifilament Line Winner: Pure Fishing ( Spiderwire Dura-Silk)

Runner-up: Daiwa (morethan 12 Braid)

Hard Lure Winner: Pure Fishing (Sebile Spin Glider)

Runner-up: Rapala VMC Corporation (Shadow Rap)

Soft Lure Winner: Daiwa (Duck Fin Live Shad)

Runners-up: D.A.M. Effzett Real Life Catfish & Strike Pro (Pig Shad Junior)

Metal Lure Mann’s Bait Company (Crystal Classic)

Runner-up: Zebco Europe (Black Cat Baby Carp)

Accessory Winner: Svendsen Sport A/S (Water Wolf Bottom Fishing Kit)

Runner-up: Frichy (Aluminium pliers)

Terminal Tackle Winner: Vania Flies (True Hopper Set)

Runner-up: D.A.M. (Madcat Broom Jighead)

Clothing Winner: Daiwa (Gore-Tex High Loft Winter Suit)

Runner-up: Rapala VMC Corporation (Tactics Guide Vest)

Bait Winner: Energofish (Benzar Jelly Baits Maggot)

Runner-up: Energofish (Champion Pellet 2mm Fluoro Carp 800gr)

Eyewear & Headgear Winner: Costa Sunglasses (Cortez)

Runner-up: Svendsen Sport A/S (Lenz Optics Rogue)

Bags & Holdalls Winner: Rapala VMC Corporation (Urban Hip Bag)

Runner-up: Strike Pro (BFT Pred8or Bag)

Visitor’s Choice Winner: Eumer Finland (Spintube Flash).