Jordan Lee Reigns King of Florida Bass After 2nd MLF Heavy Hitters Victory


COLUMBIA, S.C.  – After a long and brutally hot week in the Florida swamp they call the Kissimmee Chain, Berkley and Abu Garcia pro Jordan Lee kept the Berkley Swamp Lord locked in his hands to win $100,000 and claim his second Major League Fishing Heavy Hitters title, both in the state of Florida.

“When I won my first Heavy Hitters event on the Kissimmee Chain, it was a completely different lake but I was excited to fish this event because I have a great track record there,” said Lee. “This time, being able to do it on a frog was awesome; it’s a bait that is hard to solely win on but the Berkley Swamp Lord gave me an edge that helped me win $100,000. The lake has always been good to me and winning on one of my favorite techniques to fish made it even cooler.”

Focusing on specific grass mats, Lee found both size and numbers making bomb casts with a Berkley Swamp Lord fished on his signature Abu Garcia Jordan Lee casting rod and paired with an Abu Garcia Revo STX with 50-pound Berkley X5 braided line. The 50-pound X5 braid allowed for longer casts, getting his frog as far as possible to access more fish, and the X5 cuts through thick grass extremely well - making it easier to wrench fish back to the boat. 

“There are a lot of frogs on the market but in this case, the Swamp Lord was the deal,” said Lee. “It’s fatter and a little heavier than most frogs and that definitely made a big difference in allowing those fish to better pinpoint the bait above them coming over the mat. It’s the perfect topwater frog to throw in, and wrench bass out of the nasty stuff.”

Not only did the Swamp Lord help Lee secure his second MLF Heavy Hitters victory but it also dominated for fellow Berkley anglers Brandon Coulter and Keith Poche, who found many bass and explosive bites on the Berkley topwater frog. After being introduced to the anglers in 2023, the Swamp Lord has contributed to a lot of anglers’ success and will continue to put fish in the boat for years to come. 

"Lee’s win at the Heavy Hitters event is a testament to his dedication to his craft and how talented of an angler he is," said Jon Schlosser, Chief Brand and Product Officer for Berkley Fishing. "Our team thoroughly enjoyed watching him use the Swamp Lord to reel bass out of thick vegetation, and any angler tuning into that event was on the edge of their seat watching him frog his way through the ‘swamp’ to this well-deserved victory."

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