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  • New Color for King Daddy Frog

    New Color for King Daddy Frog

    The King Daddy is the biggest frog on the market,

  • Vying for the historic world championship

    Vying for the historic world championship

    Seven Members of the Lew's and Strike King pro teams will be vying for the historic world championship

  • Crowning the King of Kayak Fishing

    Crowning the King of Kayak Fishing

    North America’s top 50 kayak anglers battle it out at the inaugural Hobie® Bass Open Series Tournament of Champions presented by Power-Pole™

  • Strike King Lure Co. files notice of layoffs

    Strike King Lure Co. files notice of layoffs

    The company filed a notice with the Tennessee Department of Workforce Development about the permanent layoffs,

  • Freshman Scholarships Offered from Lew's/Strike King

    Freshman Scholarships Offered from Lew's/Strike King

    Supporting youth and the future of our sport has been at the core of our brands since their inception. This effort has been supported in many fashions throughout our history. The most notable is the highly-successful Mach High School Program, which has enabled Lew’s to support many high school bass clubs across the country. In addition, Strike King is, and has always been, a proud sponsor of numerous high school and college fishing teams and events. To ensure the future success of this mission, the Lew’s/Strike King brands have even developed a fully functional Grass Roots Activation Team that heads up our nationwide efforts to support and equip youth anglers.

  • TODAY ONLY!!

    TODAY ONLY!!

    Meet and Greet! Strike King and Lews pros!

  • Strke King Lews Meet and Greet Seminar Scheduled

    Strke King Lews Meet and Greet Seminar Scheduled

    Mark Rose, Doug Minor and More at the Strike King Lews Event

  • 5 Strike King Jigs You Need to Know

    5 Strike King Jigs You Need to Know

    Bitsy Flip, Tour Grade and other jigs you need to know.

  • 6 Ways to Fish the Strike King Rage Menace

    6 Ways to Fish the Strike King Rage Menace

    Catch half a dozen ways to fish the Menace and some underwater footage of the bait in action

  • KVD MEGA Dawg Released from Strike King

    KVD MEGA Dawg Released from Strike King

    When the Strike King pros came to us asking for a new topwater, we told them that it was up to them to make it perfect. Through much testing and design, the finished product got the stamp of approval from the man himself, Kevin VanDam. The Sexy Dawg was born and has fast become a favorite of our pros and bass anglers everywhere due to it’s incredible walking action and unique sound. After a year of employing it to pursue big bass all across the country, KVD approached our design team with a new concept. One that would make the Sexy Dawg a better target for the biggest fish. That concept has become reality in the all-new KVD Mega Dawg!

  • 2019 Strike King Catalog Available Now

    2019 Strike King Catalog Available Now

    Full product line plastics, hardbaits, sunglasses, new releases, tried and true... the entire 2019 product catalog is here.

  • 2 Rigging Presentations | Lunch Worm and King Tail with Skeet Reese

    2 Rigging Presentations | Lunch Worm and King Tail with Skeet Reese

    Bassmaster Elite Series pro shows two rigging options for the Lunch Worm and the King Tail new from Berkley's PowerBait® MaxScent line of baits

  • Salmon Caught in US Reported to Be Infected With Tapeworm

    Salmon Caught in US Reported to Be Infected With Tapeworm

    A Japanese tapeworm has infected salmon that was caught off the North Alaskan coast, a new study published by the Center for Disease Control revealed.

  • Comprehensive Delta Fishing Report | Update Jan 7

    Comprehensive Delta Fishing Report | Update Jan 7

    By

    Delta Fishing Report…. Bait fishing Stripers Sturgeon Reigns Still very little pressure from anglers on the river this week,

  • Strike King Adds Clark Wendlandt to Pro Team

    Strike King Adds Clark Wendlandt to Pro Team

    Strike King Lure Company is known for its elite pro staff. It's a facet of our business that we take great pride in, attribute much of our success to, and hold to a very high standard.

  • Knot How-to: King Sling Loop Knot

    Knot How-to: King Sling Loop Knot

    Matt Allen of http://www.tacticalbassin.com walks you through how to tie the King Sling - a connection knot. Its a great night for topwater, swimbaits, and any other bait that needs free range of motion

  • Bass Pro Shops Outdoor World Radio Interviews Stacey King

    Bass Pro Shops Outdoor World Radio Interviews Stacey King

    PRINGFIELD, Mo. – Stacey King, Bass Pro Shops/NITRO national fishing team member, talks about his career as a pro bass angler, including being recently inducted into the Bass Fishing Hall of Fame. The hour-long radio show airs Saturday, May 16, 2015, at 10 a.m. and 5 p.m. Eastern time on RURAL RADIO's SiriusXM channel 80. Steve Mason, product development for Tracker Marine, shares news about two new Tracker aluminum fishing boats.