New website enhances brand identity for G.Loomis

G.Loomis Unveils Dynamic Digital Portal

New website enhances brand identity, delivers product knowledge and connections to local inventory

G. Loomis rods represent the pinnacle of sportfishing engineering. For nearly 40 years, G. Loomis rods have been the essential tool for delivering baits, detecting strikes, and landing fish on adventures in both fresh and saltwater around the globe. With an eye toward the future of the rapidly-evolving digital age, G. Loomis now unveils a completely redesigned brand site that provides anglers with essential product knowledge, compelling fishing stories and connections to local inventories of their favorite rods.

Visitors to will experience an easy-to-use, responsive design that provides an immersive digital environment and connects consumers with key components of the G. Loomis ownership experience. The site’s landing page smoothly directs anglers to explore expansive selections of both conventional and fly rods, to shop for logo wear and apparel, and to connect with the G. Loomis lifestyle through brand stories and detailed how-to articles with G. Loomis ambassadors. Using the newly-crafted Rod Finder, website visitors can drill down to find G. Loomis rods that are perfectly suited to their target species and presentation method, and even locate that rod in their local dealers’ inventories.

“Our goal was to create a new website that offers visitors an elevated experience and a more intimate connection to the G. Loomis brand, while meeting the higher digital demands of today’s consumers and anglers,” notes Steve Ferrara, G. Loomis VP of eBusiness. “Whether you’re a fly or conventional angler, a long-time G. Loomis aficionado or a newcomer to our products, the new site will have something for everyone. Visitors will truly feel connected to our brand and products.”


A complete description of the core technologies and innovations that elevate the experience of fishing with a G. Loomis rod in hand is included with each conventional and fly rod featured on Now, anglers can appreciate how graphite construction, advanced guide trains, Multi-Taper Design, advanced resin systems, and the Spiral X process combine to create the lightest, strongest, most sensitive rods ever imagined. Moreover, a unique partnership with provides an opportunity for visitors to not only locate authorized G. Loomis dealers near them, but also find the dealer that has their dream rod in stock — ready to purchase and fish. brings the convenience of shopping online to your favorite brick and mortar stores,” continues Ferrara. “ is better than a dealer locator, which every website has; indeed, this is a product inventory locator. By coupling the consumer’s location with real-time inventory information provided by participating retailers, can determine which dealers have stock of a particular item for a completely online transaction, or to buy online and pick up in store. This is a seamless way to select a new G. Loomis rod, and pick it up on your way to the water.”

The new G. Loomis website also streamlines the business end of rod ownership. Through the comprehensive Support portal, anglers can establish a secure online G. Loomis account and register new rod purchases. Doing so unlocks access to the G. Loomis limited lifetime rod warranty against non-conformities in workmanship and materials, as well as the comprehensive, no-fault Xpeditor rod replacement program should anglers require support in the future.

“The new G. Loomis website gives us an opportunity to showcase our full product lineup and library of services - including conventional and fly rods, as well as our warranty and Xpeditor programs - all in the same digital space,” remarks Sarah Harper Burke, Shimano Senior Marketing Manager. “Visitors will also note that the website aligns with our brand vision: we exist to heighten angler experience through creating tools that expand tactical opportunity, boost effectiveness, and enhance natural ability.”

The new G. Loomis website is live now. We invite you to visit it often at