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  • 4 Brand New Items You Can't Miss from Abu Garcia and Berkley

    4 Brand New Items You Can't Miss from Abu Garcia and Berkley

    New Justin Lucas signature series topwater, a new plastic creature, nine-strand braid and 10.1:1 Rocket. Check 'em out here.

  • Econo Lodge Sponsorship of Bassmaster Elite Includes Fishing with Justin Lucas

    Econo Lodge Sponsorship of Bassmaster Elite Includes Fishing with Justin Lucas

    The Econo Lodge brand, part of Choice Hotels International, Inc. (NYSE:CHH) is the presenting sponsor of two Bassmaster Elite Series tournaments in 2018, and is offering fans the chance to win a day of fishing with professional angler Justin Lucas, a two-time Bassmaster Elite Champion.

  • Brand New Bass Boat Brand Launched Yesterday

    Brand New Bass Boat Brand Launched Yesterday

    On December 1st, some fifty years after legendary boatbuilder, Forrest L. Wood pulled his first hull from the mold, an announcement for a new generation of fishing boats was made at his Outdoor Sports Gallery in Flippin, Arkansas. Surrounded by decades of fishing history and an enthusiastic crowd of anglers, employees, media, and other well-known personalities, the president of the new firm, Keith Daffron, unveiled the name, directions, and location of the much-anticipated company.

  • Get 2 reels (any brand) spooled with Daiwa J-Braid - FREE!

    Get 2 reels (any brand) spooled with Daiwa J-Braid - FREE!

    While supplies last, anglers signed up for the upcoming UFC3 (Ultimate Frog Challenge) event, can now go into Fisherman’s Warehouse Sacramento, and get up to 2 reels (any brand) spooled FREE with the new premium Daiwa J-Braid line, j

  • BRAVEN Audio Welcomes Professional Bass Angler Brent Ehrler as Brand Ambassador

    BRAVEN Audio Welcomes Professional Bass Angler Brent Ehrler as Brand Ambassador

    Salt Lake City, UT – BRAVEN Audio,widely recognized premium Bluetooth®audio brand, is proud to welcome Brent Ehrler, Professional Bass Angler as an ambassador to the brand. A Top Angler in Elite Series and Major League Fishing, Brent Ehrler has over a decade of professional angling experience and outdoor adventuring. Ehrler’s lifelong passion for both the outdoors and music inspired the brand partnership as BRAVEN continues to evolve their Outdoor Series of portable, rugged and ready-for-anything audio.

  • Shell Rotella Brand Steps Up To Premier-Level Sponsorship Of B.A.S.S.

    Shell Rotella Brand Steps Up To Premier-Level Sponsorship Of B.A.S.S.

    The Shell Rotella brand of heavy-duty diesel engine oils has signed on as a premier sponsor of B.A.S.S. and 2017 Bassmaster tournament circuits, B.A.S.S. announced today.

  • Rapala Commemorates 80th Anniversary with new Brand Film

    Rapala Commemorates 80th Anniversary with new Brand Film

    Rapala released "The Search," a brand vignette, today in honor of its 80th Anniversary. Inspired by the passion that drives every fisherman or woman, it tells the story of our obsession.