Plano To Sponsor Plano Bassmaster Elite on Michigan's Lake St. Clair

PLANO, IL – Plano, the iconic fishing brand that has made it their mission to innovate and elevate tackle storage and organization since 1952, continues to support bass fishing at all levels – most recently through title sponsorship of the Aug. 27-30 Plano Bassmaster Elite event on Michigan's Lake St. Clair.

The tournament is the regular season finale for bass fishing's most prestigious tour, which, in 2015, is celebrating its 10th anniversary with a schedule that commemorates some of the greatest events and venues in bass fishing history.

Widely held as one of the best smallmouth lakes in the nation, Lake St. Clair hosted the unforgettable 2013 Bassmaster Elite finale in 2013, won by Chris Lane and also sponsored by Plano. The massive, 275,000-acre, shallow lake also enjoys the distinction of being the favorite water of Plano pro and four-time Bassmaster Classic champion, Kevin VanDam (KVD).

"St. Clair is the greatest smallmouth bass fishery on the planet," says KVD, the all-time money winner on the Bassmaster Tournament Trail. "It's my favorite lake for both numbers of smallmouth and for trophy fish, but speed and organization are crucial if you are going to have a shot at putting together the winning bag there."

In other words, the winning bag at the end of the Plano Bassmaster Elite on Lake St. Clair may just come down to who starts the tournament with the winning bag – the tackle bag, that is, that's best-provisioned and organized for speed and success. Chances are, it'll be a Plano.

"Plano is extremely pleased to be an ongoing partner with B.A.S.S. and to have the opportunity to pledge our support at the Elite level of competitive bass fishing," says Plano-Synergy Vice President of Marketing, Pete Angle. "It's the ultimate arena for showcasing the advantages our tackle storage products provide… products that help both tournament and recreational anglers perform at their best on the water."

Angle shares KVD's enthusiasm for Lake St. Clair. "It's definitely one of the finest fisheries out there," he says, crediting St. Clair's sprawling sandbars, gravel reefs, isolated rock piles, cabbage beds and abundant forage for the lake's trophy productivity. "It's going to be exciting to see how the best anglers in the business exploit the potential of this unique piece of water."

In addition to KVD, bass fans should keep their eyes on Plano-sponsored Bassmaster Elite pros Stephen Browning, Brent Chapman, Brent Ehrler, Chad Morgenthaler and John Murray when they roll into Detroit to compete at the end of August.

For up-to-date information on the Plano Bassmaster Elite Lake St. Clair event, Elite angler profiles, statistics, news and more, visit

A tradition of excellence. Owning a Plano® tackle box has become a heritage that has endured for more than half a century. In 1952, Plano introduced the first molded plastic tackle box. For the next fifty years, the Plano brand found its way into the hearts and hands of four generations. Today, there's a 4 in 5 chance that if you own a tackle box, it was made by Plano. There are many reasons why consumers choose Plano, including quality, durability and innovation, but our favorite is "It's what my dad always used."

Innovation and quality are the traits that have become associated with the Plano® brand. Thousands of hunters and shooters have come to trust Plano for the storage of their firearms, bows and hunting accessories. Since 1952 Plano has been supplying outdoor enthusiast with storage solutions that allow them to make the most of the time they have outdoors.

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