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  • Sherman Sales Team Joins St. Croix Rods

    Sherman Sales Team Joins St. Croix Rods

    Fishing-industry veterans, John Sherman, Jose Rubio and Keoni Watson to represent the Best Rods on Earth® in California, Arizona, Nevada and Hawaii

  • St. Croix Rods Scores for Female Anglers

    St. Croix Rods Scores for Female Anglers

    The events of the past few months have redefined “normal” for almost everyone.

  • Ultra-sensitive NEW St. Croix Legend® Xtreme rods available RIGHT NOW

    Ultra-sensitive NEW St. Croix Legend® Xtreme rods available RIGHT NOW

    Designed and handcrafted for extreme sensitivity in Park Falls, USA, the NEW Legend® Xtreme blends St. Croix’s reengineered SCV carbon and proprietary technologies with Daiwa AGSTM carbon fiber guide frames with SiC rings and an all-new Gen2 Xtreme-Skin handle.

  • Dobyns Rod pro Wins Elite Series at St. Johns

    Dobyns Rod pro Wins Elite Series at St. Johns

    All three days, Mueller punched pads when he found sufficient water for prespawn staging fish to move into the cover.

  • ST. CROIX ROD: The Team Grows

    ST. CROIX ROD: The Team Grows

    St. Croix Rod, makers of the Best Rods on Earth® share an announcement.

  • St. Croix Mojo Trout and Mojo Bass Fly Rods feed the flies to the fish that make anglers smile

    St. Croix Mojo Trout and Mojo Bass Fly Rods feed the flies to the fish that make anglers smile

    Good Fly Fishing for Trout and Bass is Easy to Find

  • Elite Pro's Raising Money For St. Jude

    Elite Pro's Raising Money For St. Jude

    Bassmaster Elite Series pro Chris Groh is auctioning off a tournament jersey as part of fundraising efforts for the Dick Hiley St. Jude Bass Classic, an annual event benefiting St. Jude Children's Research Hospital.

  • Ice Rods from St. Croix

    Ice Rods from St. Croix

    The creaks, pops and moans resonating from lakes across the northern reaches of the ice belt are creeping ever southward, building ice and providing the platform from which summoned anglers will perform a new season’s worth of wintertime wizardry. It’s an exciting time, full of anticipation.

  • St. Croix’s new Avid® Surf provides custom-level performance without compromise

    St. Croix’s new Avid® Surf provides custom-level performance without compromise

    Booming the perfect cast is fun, hooking up is fun, and winning the battle is fun – as long as that battle is with the fish, not your equipment.

  • St. Croix Rod Sweeps All ICAST New Product Showcase Rod Category Awards… Again

    St. Croix Rod Sweeps All ICAST New Product Showcase Rod Category Awards… Again

    Everyone loves to win awards. They provide welcomed recognition and represent excellence in achievement, often on behalf of a team that’s greater than the actual name on the award itself.

  • Three new St. Croix models designed to present smaller baits to big fish

    Three new St. Croix models designed to present smaller baits to big fish

    Downsizers Cater to Trends in Musky Fishing Three new St. Croix Legend Tournament Musky casting models designed to present smaller baits to big fish

  • How the St. Croix Pro seized the opportunity to climb the ranks

    How the St. Croix Pro seized the opportunity to climb the ranks

    St. Croix bass pro Jesse Wiggins just finished competing in the biggest event in bass fishing, the Bassmaster Classic held on the Tennessee River in Knoxville, Tennessee, placing third, just behind champion Ott DeFoe and second place finisher, Jacob Wheeler. It was a narrow margin of total weight between these three anglers, which literally came down to who had the best bites and was able to capitalize on each and every opportunity at hand to land a fish. Such calls into question how tournament anglers prepare for and act on opportunity.

  • Teen with Bass Pro Dreams Ties Up St. Croix Rods

    Teen with Bass Pro Dreams Ties Up St. Croix Rods

    Most thirteen-year-old kids don’t have a clue what they want to do with their lives. Trey McKinney, however, isn’t like most kids.

  • St. Croix Bass Pro Jesse Wiggins is all-in on Legend Tournament Glass

    St. Croix Bass Pro Jesse Wiggins is all-in on Legend Tournament Glass

    The clock is ticking down to the biggest event in bass fishing on the planet—the Bassmaster Classic. With it, St. Croix bass pro Jesse Wiggins is busy preparing his gear and mindset to compete against the very best bass anglers on the water.

  • St. Croix Rod celebrates 60th Anniversary of the iconic Premier Series

    St. Croix Rod celebrates 60th Anniversary of the iconic Premier Series

    \ In an industry where fishing rod models seem to come and go, the story of St. Croix’s Premier series (casting and spinning) is an exceptional tale of creativity, rebirth, and longevity. In fact, 2019 marks a celebratory 60 years that the rod has been in anglers’ hands—the longest continuous availability of any one rod series in the marketplace and fishing history itself.

  • RODgeeks steps into role as exclusive distributor of St. Croix Rod blanks

    RODgeeks steps into role as exclusive distributor of St. Croix Rod blanks

    St. Croix Rod Partnership with RODgeeks Expands RODgeeks® steps into role as exclusive distributor of St. Croix Rod® blanks

  • Positioning for the Future with St. Croix

    Positioning for the Future with St. Croix

    St. Croix Rod CEO Paul Schluter announced a planned transition of leadership to St. Croix Team Members on January 3. Sometime in 2019, Schluter will step aside from his current role with the Park Falls, Wisconsin-based company. Paul will continue serving as a member of St. Croix’s Board of Directors, guiding strategy and monitoring performance, along with his sister Pamela Smylie, and brothers Jeff and Dave, and Chairman, John Smylie.

  • Magic Walleye Wands from St. Croix

    Magic Walleye Wands from St. Croix

    Magic Wands for Tommy Skarlis' and Jeff Lahr's Win at the Cabela's MWC World Walleye Championship Pros credit St. Croix Rod sensitivity as huge advantage for capitalizing on tough bites

  • New Solid Carbon and Solid Glass Rod Models from St. Croix

    New Solid Carbon and Solid Glass Rod Models from St. Croix

    Ultra-refined instruments provide an almost supernatural ability to hear, sense and detect things otherwise impossible for humans. Antennae perceive subtle electromagnetic pulses. Stethoscopes listen for the slightest acoustical arrhythmia.

  • St. Lawrence River and Bassmaster Ink Three Year Agreement

    St. Lawrence River and Bassmaster Ink Three Year Agreement

    The St. Lawrence River, one of the most popular fisheries among anglers and fans of the prestigious Bassmaster Elite Series, will become a regular stop on the tour under a new multi-year agreement between B.A.S.S. and the Village of Waddington.