Columbia, MO & Benton, KY – In a game-changing move for the sport of bass fishing, BUBBA®, a leader in smart fishing gear and mobile technology, has partnered with Major League Fishing® (MLF) to bring SCORETRACKER® LIVE—a fully integrated, real-time tournament platform—to everyday anglers, clubs, schools, and organizers via the BUBBA app, beginning Spring 2026.
This groundbreaking collaboration merges MLF’s proven SCORETRACKER technology, used by elite Bass Pro Tour pros, with BUBBA’s mobile fishing app and Smart Fish Scales to deliver a pro-level tournament experience to the masses—complete with real-time scoring, catch-weigh-release tracking, and spectator viewing from anywhere.
Host Fishing Tournaments Like a Pro – From Your Phone
Whether you’re running a high school derby, college competition, weekend club event, or just a friendly neighborhood showdown, SCORETRACKER LIVE empowers tournament directors to create, host, and manage custom events—right from the BUBBA Fishing app.
Users can:
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Build tournament brackets
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Invite anglers
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Manage entry fees and payouts
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Enforce custom rule sets
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Run live leaderboards in real time
No spreadsheets. No guesswork. No weigh-in lines.
The MLF Bass Pro Tour Experience – In Your Hands
For the first time ever, the intensity of MLF’s real-time competition format is available to all anglers. By pairing the BUBBA Pro Series Smart Fish Scale (SFS) or SFS Lite with the mobile app, users can instantly:
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Weigh their catch
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Upload verified weights to the cloud
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Watch scores update in real-time via SCORETRACKER LIVE
No delays. No transporting fish. Just accurate, instant updates.
Catch, Weigh, Release – With Real-Time Fan Viewing
Just like the pros, anglers can catch, weigh, and immediately release their fish using BUBBA’s smart scale tech—drastically reducing fish stress and mortality. Meanwhile, fans can follow the leaderboard live from the app or at SCORETRACKERLIVE.com, whether they’re on the dock or watching from home.
This catch-weigh-release system supports conservation, enhances angler performance, and engages fans in a truly modern tournament format.
Trusted Tech Backed by 63,000+ Hours on the Water
The BUBBA Pro Series SFS and MLF’s SCORETRACKER technology have already logged over 63,000 hours of real-world use in official MLF events—including the entire 2025 Bass Pro Tour season—making it the most battle-tested digital scoring system in competitive bass fishing.
“SCORETRACKER is absolutely intense! You always know when someone’s gaining momentum—it pushes you to fish harder and think faster,”
— Jacob Wheeler, 3x MLF Bass Pro Tour Angler of the Year
How It Works
For Organizers:
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Download the BUBBA Fishing app
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Purchase a Pro Subscription
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Tap “SCORETRACKER LIVE”
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Build your event, invite anglers, manage payouts, and launch your tournament
For Anglers:
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Launch the BUBBA app with a Pro Subscription
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Join the SCORETRACKER LIVE event
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Weigh each fish using a BUBBA Smart Fish Scale
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Watch scores update instantly
For Fans:
View live leaderboards for free inside the BUBBA app or online at SCORETRACKERLIVE.com.
Quotes from Industry Leaders
Boyd Duckett, President & CEO of Major League Fishing:
“With SCORETRACKER LIVE, we’re giving every angler access to the thrill of real-time competition. This is a huge leap forward for tournament fishing and conservation alike.”
Brian Murphy, CEO of American Outdoor Brands, parent company of BUBBA:
“This partnership lets BUBBA deliver next-level performance and sustainability for America’s 30 million bass anglers—preserving the sport while pushing it forward.”
Join Us at ICAST 2025
Visit BUBBA and MLF at Booth #5139 during ICAST 2025 in Orlando, FL.
Don’t miss the live SCORETRACKER LIVE demo on Wednesday, July 16 at 3:30 PM.
About BUBBA®
A member of the American Outdoor Brands, Inc. (NASDAQ:AOUT) family, BUBBA® is a leading lifestyle brand specializing in high-quality fishing tools and accessories. With a commitment to innovation and excellence, BUBBA® delivers premium products designed to enhance the angling experience. From fillet knives to fishing scales, BUBBA’s tools are trusted by professional anglers and fishing enthusiasts worldwide. For more information about BUBBA®, visit BUBBA.com.
For complete details and updated information, visit MajorLeagueFishing.com. For regular updates, photos, tournament news and more, follow MLF’s social media outlets at Facebook, Twitter, Instagram and YouTube.
About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery Channel, Outdoor Channel, CBS Sports Network, World Fishing Network and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 20 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.
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