Icast
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Tyler's ICAST Unicorns
It has become my tradition to write this story about the true unicorns, the unique products that often get overlooked but deserve more attention. Here's a rundown of some products that fit the bill and should have received more coverage for their uniqueness.
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Sportfishing Industry Honors Steve Harvey at ICAST 2025
“Fishing teaches critical life skills and Steve’s work is sculpting the next generation of leaders both on and off the water.”
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Unveiled: Revolutionary SCORETRACKER® Live Platform at ICAST 2025
In a game-changing move for the sport of bass fishing, BUBBA®, a leader in smart fishing gear and mobile technology, has partnered with Major League Fishing® (MLF) to bring SCORETRACKER® LIVE—a fully integrated, real-time tournament platform—to everyday anglers, clubs, schools, and organizers via the BUBBA app, beginning Spring 2026.
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2024 ICAST Unicorns
In what has become an annual tradition on this site, here are my picks for the truly innovative products, the unicorns that should have received more love.
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AFTCO Takes Home 5 Best of Category Awards at ICAST
In the last six years, AFTCO has won 18 out of 23
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The ICAST Unicorns
In what has become an annual tradition on this site, here are my picks for the truly innovative products, the unicorns that should have received more love.
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New Hardcore Crank SR and MR colors
Spring Craw, Burnt Orange Craw and Green Craw, the three hottest new colors in the Hardcore Crank SR (Shallow Runner, Squarebill) and MR (Mid Runner, Round bill). Featuring the patented magnetic weight transfer system for long accurate casts and Japanese quality finishes.
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Bajío Sunglasses Wins ICAST “Best Eyewear Category” Award
Performance Eyewear company takes home coveted award for “best eyewear” at the biggest fishing trade show
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New Yo-Zuri 3DB 1.5 Squarebill Colors - ICAST 2022 Release
Spring Craw, Burnt Orange Craw & Green Back Chartreuse - ICAST 2022 release new colors for the Yo-Zuri 3DB 1.5 Squarebill and Midrunner (MR). Featuring internal painted finishes, these are incredibly durable crank baits, with great deflection. Designed and tested by our top pro's and hitting the US market this summer!
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ICAST 2022 Most Unique
The following products caught my eye for various reasons and deserved some praise for their innovation and uniqueness.
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