Revolutionary
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Unveiled: Revolutionary SCORETRACKER® Live Platform at ICAST 2025
In a game-changing move for the sport of bass fishing, BUBBA®, a leader in smart fishing gear and mobile technology, has partnered with Major League Fishing® (MLF) to bring SCORETRACKER® LIVE—a fully integrated, real-time tournament platform—to everyday anglers, clubs, schools, and organizers via the BUBBA app, beginning Spring 2026.
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Revolutionary PowerBait Glove Designed for Noodling
Infused with PowerBait, this glove is designed to give noodlers a way to successfully wrangle catfish and give the fish a flavor so good, they’ll never let go.
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Revolutionary New Hook Brand Partners with Randy Pierson and Cody Hollen
Founded by two fishing partners tired of losing fish
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