In the mid-1960s, Ron Lindner and his younger brother, Al, moved from their native Chicago to Minnesota. Their goal: make a living out of their obsession with fishing.
The Lindners became fishing guides on a cluster of lakes near Brainerd in central Minnesota. They also began selling the Lindy Rig, a fishing lure Ron Lindner devised to catch walleye and other fish. They taught the “algebra of angling”––fish + location + presentation = success.
After selling their Lindy Rig business to Rayovac Corp. in 1974, they launched In-Fisherman magazine and branched into books, television and radio shows. Primedia Inc. bought the In-Fisherman business in 1998.
Four years later, the Lindner brothers and some of their children were back with Lindner Media Productions, producing more fishing TV programs.
Full Story: https://www.wsj.com/articles/fishing-gu ... 1607612409
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