Fame and Redemption for Fishing Guide

[WB Staff]

In the mid-1960s, Ron Lindner and his younger brother, Al, moved from their native Chicago to Minnesota. Their goal: make a living out of their obsession with fishing.

The Lindners became fishing guides on a cluster of lakes near Brainerd in central Minnesota. They also began selling the Lindy Rig, a fishing lure Ron Lindner devised to catch walleye and other fish. They taught the “algebra of angling”––fish + location + presentation = success.

After selling their Lindy Rig business to Rayovac Corp. in 1974, they launched In-Fisherman magazine and branched into books, television and radio shows. Primedia Inc. bought the In-Fisherman business in 1998.

Four years later, the Lindner brothers and some of their children were back with Lindner Media Productions, producing more fishing TV programs.

Full Story: https://www.wsj.com/articles/fishing-gu ... 1607612409