All-new
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All-New Lineup of Fenwick Rods
From the Eagle to the World Class, each Fenwick rod series is complete with all-new Fenwick actions, premium craftsmanship and a new unmatched feel.
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Feel the Fenwick Difference with the All-New Lineup of Fenwick Rods
For decades anglers have long trusted the Fenwick brand for its unrivaled legacy of ultimate sensitivity, in-hand feel, and craftsmanship.
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The all-new Scope Shad is far from a one-trick pony
Although designed to be the perfect tool for forward facing sonar, the all-new Scope Shad is far from a one-trick pony.
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All-New Avid Series Rods Available Now
More Performance and Convenience for Multispecies Freshwater Anglers Heightened, next-generation, made-in-the-USA Avid Series freshwater rods available to anglers right now
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The all-new Yama Craw
The all-new Yama Craw fills a void not only in the Yamamoto lineup, but in the entire fishing industry as well. The super-anatomically correct design gives the Yama Craw a very lifelike appearance in terms of shape, detail, and texture. The action is best described as “tight and fast” when compared to other flapping or kicking soft plastic craws. We believe that the shape, size, and action makes it a better all-around option for all scenarios. It will get bites in cooler water and warm water. Dirty water or clear water. Big or small fish.
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Mirage® Passport® R Series from Hobie
The first look of these rotomolded kayaks were made at the on the water demo day at ICAST, the world’s largest sportfishing trade show.
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All-New St. Croix Rift Salt and Rift Jig Rods
Comprehensive, workhorse series for 2023 features 28 thin, light and durable models to elevate nearshore saltwater fishing experiences
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All-New Performance Fishing Tackle
All-New Fishing Tackle From bait nets, gloves, and gaffs to fluorocarbon and fillet knives, we've got you covered.
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Ranger Boats unveils all-new Ranger Z521R
Retuned, redefined and reimagined flagship bass boat celebrates Ranger’s proud heritage
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Fish a Legend
St. Croix set to drop all-new Legend Tournament Bass Series at the 2022 Bassmaster Classic
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All-new American-crafted St. Croix Victory Series rods
We learned as children that good things come to those who wait.
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All-new Park Falls-made bass rods
Successful anglers learn something from every outing on the water.
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All-new Triumph Inshore Series delivers the specialized rods coastal anglers have been asking for
Inshore angling techniques are as varied as the coastal waters themselves.
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The all-new G-Case 7000
. The G-Case lid can be opened from either side, allowing for quick access while providing maximum security.
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