Bait
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Don't miss out on this winter sleeper bait
Ultra-clear water, small baitfish and highly pressured fish are a few of the scenarios
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Tournament Winning Hard bait
Check out why the Berkley Stunna 112 has all the Pro Anglers talking. Meticulously crafted to the exact specifications of Berkley pro and 2-time Bassmaster Classic champion Hank Cherry, the all Berkley Stunna 112 comes in a standard and +1 version that delivers a true fish-catching darting action, with a slow sinking shimmying action on the fall that bass cant refuse! Catch ‘em like Hank Cherry, with the Berkley Stunna.
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The Perfect Snack Sized Bait | NetBait
The Mini Kickin B is a snack sized brim intimidator! Add some BaitFuel and try it on your football head or finesse jig, and it’s also an excellent punch bait because of its smaller profile.
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What’s New with the Optimum Bait Co. Brands for 2022
The team at Optimum Bait Co. produces great baits for salt and freshwater anglers under that brand name, but they are also responsible for bringing some of the most popular Japanese baits to us here in the states.
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The Slobberknocker – Berkley’s Newest Bait Innovation
The Slobberknocker – Berkley’s Newest Bait Innovation New bladed jig with an innovative Head-to-Blade connection design paired with unmatched PowerBait flavor.
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New Deps GiraGira Kougeki
Giragira Kougeki is a giant bait developed only for catching large predators
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Crock-O-Gator Bait Company
MidwayUSA Brings on Crock-O-Gator Bait Company MidwayUSA is pleased to announce the addition of Missouri based, Crock-O-Gator Bait Company to its ever-growing list of fishing suppliers.
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Bite-sized balsawood bait teams a delicate wiggle with perfect profile
Bite-sized balsa body diving plug with a small profile, tight wiggle, and the ability to pierce lips when cast or trolled around weedlines, hard structure and other cover.
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Vertical Jig & Spy Bait Box
Plano is turning the world of specialized lure storage on its head with the introduction of the EDGE Vertical Jig and Spy Bait Box.
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