Bait
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Best Bait Burner
New Zillion 10.0 low-profile is the perfect reel for techniques requiring fast retrieves
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New Barbless Big River Bait Hook from Gamakatsu
The new barbless version will make it easy for anglers to adhere to rules and regulations where they apply without the hassle of having to pinch down the barbs on their hooks.
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Don't Dump Your Bait
Simply put, the law says that unused baitfish, whether purchased or collected, must be disposed of on land or in the trash – never in the water.
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Zoom Bait Company announced new Hollow Body Frog
Zoom Bait Company has announced the release of the new Hollow Body Frog, a soft-bodied topwater morsel that “walks the dog” easily and promises an unusually high hookup percentage.
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Bringing an old school bait back with some new tricks
Some of our biggest fans from around the globe are very excited to see this bait come back.
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Glide bait that makes a big bass slobber
The big-bass bait won’t cost big bucks, however. It will retail for half as much, or less, than similar-looking baits.
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Iaconelli with the Ned Rig Bait that DOUBLES as a Dropshot Bait VIDEO
Ike shows the rigging and action for Ned rigs and dropshots
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Keeburn Blade Bait from Jackall
With its circuit board body design to offer the ultimate in vibration and movement, Jackall’s Keeburn blade bait will trigger strikes with either ‘yo-yo’ retrieves or vertical jigging, especially in colder water situations.
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The Bait That’s Won Over 1 Million in a Year
The Bait That’s Won Over 1 Million in a Year... It's That Easy
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Mystery Bladed Jig Revealed
Unmasking the “Unnamed Bladed Jig” In bass circles, it’s become a something of running wise-crack. You might think of it along the lines of that secret spot your buddies call Lake X—so hot for big fish you simply can’t let the cat out of the bag. Except, this one’s a lure, not a lake.
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Hollow Body Craw has set a new standard for bass bait realism
The progressive bait seamlessly combines form and function with a paradigm-shifting blend of critical elements from two distinct lure families—bass jigs and hollow body baits.
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Texas Parks and Wildlife Department warns anglers against imported bait shrimp
With many people getting out their rod and reel for summer fishing trips, the Texas Parks and Wildlife Department (TPWD) wants to warn all anglers to only use bait shrimp native to the Gulf of Mexico when fishing in fresh or salt water.
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Prop Bait Tactics Seminar
Does this mean Whopper Plopper?!?!? Win an Awesome prize pack from River2sea.
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An Aeration Solution from Frabill | Magnum Bait Station
The sun has yet to rise and the last of the rods and gear is loaded. Off to the local bait and tackle. With something new in hand, the bait shop begins to buzz, " three dozen minnows please, I have big plans for these."
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Portable Bait Buckets from Frabill
Since 2015 Frabill has continued to set the quiet standard in bucket conversion. The Frabill Whisper Quiet Aerator system is a portable, aeration design that provides the utmost discretion when fishing with live bait.