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  • Electronics How-To | Lowrance Depth Shading with a Navionics Card

    Electronics How-To | Lowrance Depth Shading with a Navionics Card

    Make the most of your Lowrance with this quick and easy how-to tip on depth shading for targeting specific depths with a Navionics card.

  • 3D View and SonarChart™ on sale in April!

    3D View and SonarChart™ on sale in April!

    Platinum+ and HotMaps Platinum cards offer extraordinary viewing options: 3D View, satellite overlay, and panoramic pictures that enhance any boating experience. They also include the same preloaded Nautical Chart, SonarChart™ and downloadable Community Edits offered with Navionics+, and one year of daily updates.

  • Is your HDS unit running the latest software?

    Is your HDS unit running the latest software?

    Lowrance® has released HDS Gen3 RTM 3.5 and HDS Gen2 Touch RTM 5.5 software updates that enable support for the TotalScan™ transducer (Gen3 only), Precision-9 Solid State Compass, and include new features like SiriusXM® Local Weather, Network Analyzer and an upgrade to the Service Assistant.

  • Navionics Platinum HotMaps April Sale Save $30

    Navionics Platinum HotMaps April Sale Save $30

    Platnum HotMaps 3D View, Satellite Overlay, Daily Updates, SonarChart: 1 ft HD Countours, Save $30 Thru April 30

  • What You Need to Know About StructureScan 3D

    What You Need to Know About StructureScan 3D

    By

    Those who worked hard to learn sonar interpretation were rewarded with secret fishing locations that produced success where others didn’t venture. The nonbelievers used to outnumber those who spent valuable casting time hunkered over their electronics. With no shortage of excuses, the nonbelievers survive to this day, but with technology like Lowrance’s StructureScan 3D, they are endangered species.

  • Have a Silver, Gold or HotMaps Premium?

    Have a Silver, Gold or HotMaps Premium?

    Navionics Gold and HotMaps Premium GPS chartplotter cards, which we proudly offered to our customers for years, were discontinued on January 1, 2016. Gold and HotMaps Premium include our essential Nautical Chart and Community Edits and are still perfect for GPS plotters; they are simply not in our catalogs anymore.

  • Westernbass Magazine, Spring 2016

    Westernbass Magazine, Spring 2016

    I am certainly ready for a new season of bassin’ and hope you are too. I’ve been excited to kick off the year with coverage of the International Sports Shows in Sacramento and Scottsdale as well as the Fred Hall show. Stay tuned for upcoming tank seminars on WesternBassTV, if you missed the shows. This year, WesternBass was excited to bring site users video clips from our western anglers at the Bassmaster Classic. I will be watching and cheering them on throughout the year. I would like to congratulate Lowrance pro Edwin Evers for his outstanding win at Grand Lake for the Classic championship – 29 pounds! Wow! I would to like remind anglers that WesternBass offers many features on the site to make tournament planning easy. Under the Interactive tab, we have the Tournament Calendar and Special Events with Digital Guides for all of the Wild West Bass Trail events. Under the Delta tab, you will find moon phases, weather, water temps and tide charts to help plan a fun and productive day on the tidal water. Lastly, I want to thank all of you for your support of the site and the magazine. It is because of you and our sponsors that WesternBass is the place where fishermen talk. Wayne

  • Half Off Navionics

    Half Off Navionics

    Chart cards from C-MAP, Fishing Hot Spots, Garmin, LakeMaster, Lowrance Insight, Magellan and TrakMapsas well as Navionics cards can be used to activatea Navionics Updates card to get all the Navionics+ content and services at half price!

  • Navionics Webinar | Understanding Sonar with Kirt Hedquist

    Navionics Webinar | Understanding Sonar with Kirt Hedquist

    Navionics Marine Specialist Kirt Hedquist helps viewers understand Sonar.

  • Navionics Webinar | Understanding Sonar

    Navionics Webinar | Understanding Sonar

    Navionics Marine Specialist Kirt Hedquist helps viewers understand Sonar | See sonar screenshots of thermocline, fish tight to the bottom, fish swimming with the boat and much more.

  • Why Ish Monroe Needs Lowrance StructureScan 3D

    Why Ish Monroe Needs Lowrance StructureScan 3D

    By

    “For me, a 3D view is phenomenal,” Monroe said. “I’m not a huge deep water fisherman, mainly because I was never really sure how the fish were set up,” he said. “This 3D view is now going to allow me to see it and understand. You’ll be able to tell if the fish are in a biting position or a staging position.”

  • Lowrance To Continue Bassmaster Sponsorship

    Lowrance To Continue Bassmaster Sponsorship

    Lowrance, a world leader in marine electronics and GPS navigational systems, and B.A.S.S. will continue their long-standing relationship after striking a deal on a multiyear sponsorship agreement.

  • Navionics Detailed Contours Help Edwin Evers Win the Bassmaster Classic!

    Navionics Detailed Contours Help Edwin Evers Win the Bassmaster Classic!

    Navionics Pro Edwin Evers won the 2016 Bassmaster Classic held on Grand Lake O’ The Cherokees in Tulsa, Oklahoma this month using his Navionics+ chart card to identify structure and transitions that hold bass.The max detailed cartography helped put fish in his boat and gave him the competitive advantage needed to win. “The difference in bass fishing is so finite between losing and winning that I depended on Navionics detailed contours to give me that 29lb bag to win!” stated Evers after his victory. Many other pro's choose Navionics for tournament fishing too!

  • Lowrance How-To: Create a Service Report with HDS Gen3

    Lowrance How-To: Create a Service Report with HDS Gen3

    Lowrance Product Expert, Jacob Scott takes you step by step through the process of creating a Service Report. These reports are a great help in troubleshooting any issues with your electronics.

  • Lowrance How-To: Create a Service Report with HDS Gen3

    Lowrance How-To: Create a Service Report with HDS Gen3

    Lowrance Product Expert, Jacob Scott takes you step by step through the process of creating a Service Report. These reports are a great help in troubleshooting any issues with your electronics.

  • This is the time to update your charts!

    This is the time to update your charts!

    Whether your specialty is cruising, fishing, sailing, diving or anything in between, need-to-know information is included within the hundreds of thousands of Nautical Chart and SonarChart™ updates published each year.

  • Navionics Webinar | Custom Rigged Bass Boats with Ricky Shabazz

    Navionics Webinar | Custom Rigged Bass Boats with Ricky Shabazz

    Learn how bass pros rig their boats to catch more fish and see the tricks of the trade. Learn more about Navionics: http://www.navionics.com/

  • Save $100 on Navionics+

    Save $100 on Navionics+

    Participating Navionics dealers throughout US and Canada are offering a special in-store Navionics+ bundle for customers purchasing select models from Humminbird, Lowrance and Raymarine March 1 – May 31, 2016.

  • Edwin Evers with a Lowrance Quick Tip

    Edwin Evers with a Lowrance Quick Tip

    Here's a quick tip on one of the first things I do to my new Lowrance units each year.

  • Edwin Evers with a Lowrance Quick Tip

    Edwin Evers with a Lowrance Quick Tip

    Here's a quick tip on one of the first things that the 2016 Bassmaster Classic champ Edwin Evers does to his new Lowrance units each year.