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  • Float n Fly Basics VIDEO

    Float n Fly Basics VIDEO

    After Clear Lake Cancelled... Winter Technique for Tight Lipped Winter Bass

  • Fly Lines Made Simple

    Fly Lines Made Simple

    This creative set of gadgets makes simple work of the angler’s collection of fly lines, something that until now has been neglected, with a carefully thought out set of features that focus on ease of use whilst also handling rod, reel and line – you don’t need help from a friend or the extra hands you don’t have.

  • COVID Relief for Fly Fishing Industry From Federal Stimulus Bill

    COVID Relief for Fly Fishing Industry From Federal Stimulus Bill

    A case-by-case temporary suspension of tariff payments, payroll tax relief and a fund specifically dedicated to the fishing industry.

  • St. Croix Mojo Trout and Mojo Bass Fly Rods feed the flies to the fish that make anglers smile

    St. Croix Mojo Trout and Mojo Bass Fly Rods feed the flies to the fish that make anglers smile

    Good Fly Fishing for Trout and Bass is Easy to Find

  • Fly your favorite fishing flag with hot new fashions

    Fly your favorite fishing flag with hot new fashions

    Equipped with a Backed by multiple awards at the recent 2019 ICAST show, LIVETARGET can rightly claim to make some of the hottest baits on the water today.

  • Fly Fishing Film Tour acquired by Warren Miller Entertainment

    Fly Fishing Film Tour acquired by Warren Miller Entertainment

    A former drug cartel member finds his road to recovery through fly-fishing off the coast of Honduras. A fishing group hopes for success on their hunt to tame the elusive African Tiger fish. And a daughter lives vicariously through her mother's tales of fishing Greenland's fertile banks.

  • 2019 Pure Fly Fishing Catalog

    2019 Pure Fly Fishing Catalog

    Fenwick, Shakespeare, Pflueger, Hodgman... check 'em all out in the latest Pure Fly Fishing Catalog available now

  • Eleven models from ST. Croix cover beginning to advanced fly anglers

    Eleven models from ST. Croix cover beginning to advanced fly anglers

    Good trout fishing isn’t too hard to find. Affordable, versatile and smooth-casting fly rods designed for a myriad of trout fishing applications and techniques shouldn’t be either. This line of thinking is the inspiration behind St. Croix’s all-new series of Mojo Trout freshwater fly rods.

  • New Imperial Fly Rods from St. Croix

    New Imperial Fly Rods from St. Croix

    NEW St Croix Imperial USA proves perfect for passing along the fly-fishing tradition Park Falls, WI The term back in the day is spoken by older generations to describe how things used to be. Depending on the age-gap, the saying may seem like hyperbole, but when it comes to fishing rods, back in the day really isn't all that long ago. The reality is that new rods make ten-year-old rods seem, well…old.

  • Oroville Spillway Update Construction Fly Over "One Last Spill?"

    Oroville Spillway Update Construction Fly Over "One Last Spill?"

    One last look at the dry spillway before the final spill and construction begins in earnest....will they make it in time before next fall? Time's is already running short...

  • Navionics Fly App for iPhone - it's FREE!

    Navionics Fly App for iPhone - it's FREE!

    Do you enjoy flying or know someone who does? We’re very excited to announce the availability of our free app for iPhone, Navionics Fly! It is our newest app, in addition to:Boating, Hike&Bike and Ski.

  • World Fly Casting  Goes to a Tween

    World Fly Casting Goes to a Tween

    12-Year-Old Maxine McCormick practices casting with her father wins World Fly Casting Title

  • New St. Croix SOLE Fly Rod

    New St. Croix SOLE Fly Rod

    Park Falls, WI – Each year, in the sweltering core of summer, fishing industry insiders gather at ICAST – an international trade show and exposition that highlights the products and the people that help anglers find and catch more fish. An integral component of ICAST is the New Product Showcase, where innovative products representing 24 different categories compete for the hearts and minds of voters. Capping a spectacular introduction in front of record-setting crowds at ICAST 2016, St. Croix Rod emerged victorious in the Fly Rod Category with SOLE.

  • Pflueger President Awarded Best Fly Reel Honor at ICAST 2016

    Pflueger President Awarded Best Fly Reel Honor at ICAST 2016

    The voters at the ICAST have voted the Pflueger® President as the Best Fly Reel at the 2016 ICAST show in Orlando, Fla.

  • Free Fly Fishing Seminar Hosted by Colorado Parks & Wildlife at Grand Junction

    Free Fly Fishing Seminar Hosted by Colorado Parks & Wildlife at Grand Junction

    Colorado Parks and Wildlife and the Grand Valley Anglers are inviting novice anglers to FLy Fishing 101, a one-evening only seminar where they can learn all the basics from experienced anglers at CPW's Hunter Safety Building at 711 Independent Avenue in Grand Junction, from 6 p.m. to 10 p.m.

  • Fly Fishing Museum Opens in Cherokee, N.C.

    Fly Fishing Museum Opens in Cherokee, N.C.

    Cherokee NC's newest attraction – the Fly Fishing Museum of the Southern Appalachians – is now open. Through exhibits and videos visitors will learn about past fly fishing legends, the evolution of rods and reels, basic knots, fly-tying, types of gear, types of gamefish, regional fishing waters, and the history of fly fishing in the Southeast.

  • St. Croix HD Bassing Fly Rod Wins Category Award at ICAST

    St. Croix HD Bassing Fly Rod Wins Category Award at ICAST

    It's no secret that Florida's interior is laden with freshwater lakes known for producing gargantuan largemouth. Considered a class of their own, the "Florida strain bass" is so coveted that anglers from around the world converge on the Sunshine State's waterways for a chance to catch these genetic wunderkinds.

  • Fenwick® Fenglass® Fly Rod

    Fenwick® Fenglass® Fly Rod

    Known as the brand that introduced the world to graphite rods, Fenwick® is also the premier builder of fiberglass rods, a reputation epitomized with the return of the Fenglass® fly rod.

  • Registration Open for ICAST Cup Fishing Tournament on Lake Toho

    Registration Open for ICAST Cup Fishing Tournament on Lake Toho

    KISSIMMEE, Fla. – Registration for the first annual ICAST Cup Tournament which is being held the morning of Tuesday, July 14 on Lake Toho in conjunction with ICAST in Orlando, Florida, is now open. The tournament will feature three-person teams made up of a fishing industry representative, professional angler, and a member of the media for an action-packed, three hour bass-fishing shootout on Lake Toho. Teams will takeoff from Big Toho Marina in Kissimmee.