Innovation
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The latest lure innovation from Japan
A unique action that gets bites when other lures are ignored. The Mag Dive is a big game Diving Pencil. It starts with a floating position on the surface and with a sweep of the rod it dives 6 inches under the surface and has a quick 8-12 inch side to side darting action, before rising back to the surface. The internationally patented magnetic bullet weight transfer system gives this lure extreme casting distance and accuracy. An excellent choice for chasing Yellowfin and Bluefin Tuna offshore or Striped Bass and Trevally species inshore. Available later this summer at your favorite online or local retailer.
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The Slobberknocker – Berkley’s Newest Bait Innovation
The Slobberknocker – Berkley’s Newest Bait Innovation New bladed jig with an innovative Head-to-Blade connection design paired with unmatched PowerBait flavor.
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A Legacy of Innovation with Kayak Foot Propulsion
Overall advances in design, technology and manufacturing have combined to fuel this expanding popularity, but the most revolutionary advancement – the birth and continued evolution of leg propulsion – has probably done more to expand kayaking’s reach than any other innovation.
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Innovation from Trapper Tackle | Here's What's New
Since then they have continued to innovate and bring new products to the market including a lead-alternative weight, a whole line of soft-plastics, hard baits, and have collaborated with other tackle makers to include Trapper’s hooks on their products.
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Injected Core Technology the Next Generation of Lure Innovation from LIVETARGET
LIVETARGET has earned the reputation of producing some of the most life-like lures on the water. Always striving to Match-the-Hatch™, LIVETARGET introduces Injected Core Technology (ICT): a whole new innovation in bait design that offers even more realism on a number of levels. Recognizing that traditional manufacturing techniques lack both realism and detail, LIVETARGET has developed a specialized injection process that merges realism and function like never before.
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Innovation in Technology to Make Fishing Rods Smarter
By combining a smart rod sensor and a smartphone app, Cyberfishing enables anglers to record their casts and catches plus the conditions of every fishing trip they ever take, to build up a map of their fishing hot spots.
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Outdoor Retailer Innovation Honor Awarded to Costa Sunglasses
Costa Sunglasses® earned top honors for innovation at last week’s Outdoor Retailer Winter Market trade show in Denver. The new Baffin sunglass frame from The Untangled Collection, released in 2018, was awarded with the show’s inaugural Innovation Award presented by Capitol One Spark Business and A+E Networks® as the show kicked-off on Wednesday, Nov. 7.
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V8 XTO Offshore® Wins Yamaha an Innovation Award
The National Marine Manufacturers Association (NMMA®) and Boating Writers International (BWI) honored Yamaha Marine Group with its IBEX® Innovation Award in the outboard motor category for the new Yamaha V8 XTO Offshore® during the annual International Boatbuilders' Exhibition and Conference (IBEX®) at the Tampa Convention Center.
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StructureScan 3D Honored with Product Innovation Award
Simrad StructureScan® 3D sonar imaging has won the National Marine Manufacturers Association (NMMA) Innovation Award in the Consumer Electronics category at the 2016 Miami International Boat Show. Following the success of the Simrad NSO evo2 multifunction display in 2014, and Simrad ForwardScan™ sonar in 2015, this is the third consecutive NMMA innovation win at the Miami show for the brand.
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Plano puts a new stamp on its generation-spanning innovation
America's fascination with plastic began when modern thermoplastic compounds were first developed for commercial use during the years leading up to WWII.
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