Innovation

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  • Innovation from Trapper Tackle | Here's What's New

    Innovation from Trapper Tackle | Here's What's New

    Since then they have continued to innovate and bring new products to the market including a lead-alternative weight, a whole line of soft-plastics, hard baits, and have collaborated with other tackle makers to include Trapper’s hooks on their products.

  • Injected Core Technology the Next Generation of Lure Innovation from LIVETARGET

    Injected Core Technology the Next Generation of Lure Innovation from LIVETARGET

    LIVETARGET has earned the reputation of producing some of the most life-like lures on the water. Always striving to Match-the-Hatch™, LIVETARGET introduces Injected Core Technology (ICT): a whole new innovation in bait design that offers even more realism on a number of levels.  Recognizing that traditional manufacturing techniques lack both realism and detail, LIVETARGET has developed a specialized injection process that merges realism and function like never before.

  • Innovation in Technology to Make Fishing Rods Smarter

    Innovation in Technology to Make Fishing Rods Smarter

    By combining a smart rod sensor and a smartphone app, Cyberfishing enables anglers to record their casts and catches plus the conditions of every fishing trip they ever take, to build up a map of their fishing hot spots.

  • Outdoor Retailer Innovation Honor Awarded to Costa Sunglasses

    Outdoor Retailer Innovation Honor Awarded to Costa Sunglasses

    Costa Sunglasses® earned top honors for innovation at last week’s Outdoor Retailer Winter Market trade show in Denver. The new Baffin sunglass frame from The Untangled Collection, released in 2018, was awarded with the show’s inaugural Innovation Award presented by Capitol One Spark Business and A+E Networks® as the show kicked-off on Wednesday, Nov. 7.

  • V8 XTO Offshore® Wins Yamaha an Innovation Award

    V8 XTO Offshore® Wins Yamaha an Innovation Award

    The National Marine Manufacturers Association (NMMA®) and Boating Writers International (BWI) honored Yamaha Marine Group with its IBEX® Innovation Award in the outboard motor category for the new Yamaha V8 XTO Offshore® during the annual International Boatbuilders' Exhibition and Conference (IBEX®) at the Tampa Convention Center.

  • StructureScan 3D Honored with Product Innovation Award

    StructureScan 3D Honored with Product Innovation Award

    Simrad StructureScan® 3D sonar imaging has won the National Marine Manufacturers Association (NMMA) Innovation Award in the Consumer Electronics category at the 2016 Miami International Boat Show. Following the success of the Simrad NSO evo2 multifunction display in 2014, and Simrad ForwardScan™ sonar in 2015, this is the third consecutive NMMA innovation win at the Miami show for the brand.

  • Plano puts a new stamp on its generation-spanning innovation

    Plano puts a new stamp on its generation-spanning innovation

    America's fascination with plastic began when modern thermoplastic compounds were first developed for commercial use during the years leading up to WWII.