Launches

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  • Lowrance Launches 60th Anniversary Ultimate Upgrade

    Lowrance Launches 60th Anniversary Ultimate Upgrade

    Tulsa, Okla. – Lowrance®, a world-leader in fishing electronics since 1957 — announced today the Lowrance 60th Anniversary HDS Ultimate Upgrade promotion on qualifying HDS Carbon™ and HDS Gen3 fishfinder/chartplotter displays, running from March 1 until May 31, 2017. The HDS Gen3 series feature an easy-to-use, multi-touch, high-resolution display with Broadband Sounder™ and CHIRP sonar, plus built-in support for StructureScan® 3D with SideScan and DownScan Imaging™.

  • Simms Launches Award-Winning Spring Gear

    Simms Launches Award-Winning Spring Gear

    With the advent of winter temperatures across the country, Simms is already prepared for the new year with its Spring 2016 line of gear launching today. The new-for-2016 line of gear is led by award-winning products across several categories.

  • Mercury Marine Launches "Power of Protection" event

    Mercury Marine Launches "Power of Protection" event

    Mercury Marine has announced that, for the first time, 2016 model year boats powered by Mercury gas sterndrive and inboard engines will come with a comprehensive Five Year Engine Package Limited Warranty during the "Power of Protection" sale event.

  • Reserve Fishing Launches New Website and App

    Reserve Fishing Launches New Website and App

    Fishing guides and charters are able to update their information, while fishermen are able to search, compare and reserve. Reservefishing.com has a searchable database filled with guides from around the world.

  • LOWRANCE® LAUNCHES THREE-DIMENSIONAL SONAR – STRUCTURESCAN® 3D

    LOWRANCE® LAUNCHES THREE-DIMENSIONAL SONAR – STRUCTURESCAN® 3D

    Tulsa, Okla. – Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the release of a game-changing, sonar-imaging system – Lowrance StructureScan® 3D.

  • GoPro Launches HERO4 Session: the Smallest, Lightest and Most Convenient GoPro Yet

    GoPro Launches HERO4 Session: the Smallest, Lightest and Most Convenient GoPro Yet

    50% Smaller and 40% Lighter - HERO4 Session Combines Ultra-Compact Waterproof Design with Easy One-Button Control for Simple Yet Powerful Life-Capture Solution SAN MATEO, CALIF.) - GoPro, Inc. (NASDAQ:GPRO), enabler of some of today's most engaging content, is proud to announce HERO4 Session,

  • Iowa DNR Launches Clean Drain Dry Blitz

    Iowa DNR Launches Clean Drain Dry Blitz

    Brooklyn Center, MN – In preparation for a busy fishing and boating season, the Iowa Department of Natural Resources launched a Clean Drain Dry media campaign to help raise awareness of invasive species. Through a partnership facilitated by Wildlife Forever, highway billboards targeting anglers and boaters will be posted throughout the state.

  • Bass Pro Shops Launches Gone Fishing Program for Kids

    Bass Pro Shops Launches Gone Fishing Program for Kids

    Bass Pro Shops today announced "Gone Fishing," a major new program to introduce people of all ages, especially urban youth and children overly-focused on their digital devices, to fishing as a gateway to discovering the outdoors.