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  • SOFTWARE UPDATE BRINGS NEW FUNCTIONALITY TO SIMRAD NSO EVO2, NSS EVO2 AND GO7 MULTIFUNCTION DISPLAYS

    SOFTWARE UPDATE BRINGS NEW FUNCTIONALITY TO SIMRAD NSO EVO2, NSS EVO2 AND GO7 MULTIFUNCTION DISPLAYS

    Egersund, Norway – Today, Simrad NSS and NSO evo2 users are able to download a powerful, free software upgrade for Simrad NSS and NSO evo2 multifunction displays. The latest software updates, RTM 3.5 for NSS evo2, RTM 4.5 for NSO evo2 and RTM 2.0 for GO7, enable TripIntelTM, StructureScan® 3D, SonicHub2 capabilities and significant enhancements to the WM-3 Weather Module.

  • NEW Elite Ti Chartplotter Fishfinder by Lowrance

    NEW Elite Ti Chartplotter Fishfinder by Lowrance

    For The Love Of Fishing … we introduce the Elite Ti family of touchscreen fishfinder/chartplotter stand-alone multifunction displays, matching great performance and exceptional features with easy-to-use operation. The Elite Ti has your fishfinding needs covered and then some. For more information, visit Lowrance.com

  • NEW Elite Ti Chartplotter Fishfinder by Lowrance

    NEW Elite Ti Chartplotter Fishfinder by Lowrance

    For The Love Of Fishing … we introduce the Elite Ti family of touchscreen fishfinder/chartplotter stand-alone multifunction displays, matching great performance and exceptional features with easy-to-use operation. The Elite Ti has your fishfinding needs covered and then some. For more information, visit Lowrance.com

  • Lowrance is Racing against a Deadline to Map Grand Lake

    Lowrance is Racing against a Deadline to Map Grand Lake

    Lowrance is racing against a Jan. 1 deadline. By BASS rules, Grand Lake becomes off limits to competitors, and they can no longer collect certain kinds of information from outside sources after that date

  • LOWRANCE® ANNOUNCES INCREDIBLY AFFORDABLE HOOK-3X AND HOOK-3X DSI FISHFINDERS

    LOWRANCE® ANNOUNCES INCREDIBLY AFFORDABLE HOOK-3X AND HOOK-3X DSI FISHFINDERS

    Tulsa, Okla. – Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the release of the HOOK-3x and HOOK-3x DSI fishfinders, featuring award-winning BroadBand Sounder™ or DownScan Imaging™ views, respectively, at unbeatable prices.

  • LOWRANCE® RELEASES HOOK SERIES FISHFINDERS

    LOWRANCE® RELEASES HOOK SERIES FISHFINDERS

    Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the release of the HOOK series of fishfinders, as well as fishfinder/chartplotter models, which feature proven navigation and fishfinding technology, along with everyday prices that provide anglers with incredible value

  • LOWRANCE® TOTALSCANTM – THE ALL-IN-ONE FISH- AND STRUCTURE-FINDING TRANSDUCER

    LOWRANCE® TOTALSCANTM – THE ALL-IN-ONE FISH- AND STRUCTURE-FINDING TRANSDUCER

    Tulsa, Okla. – Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the evolution of convenience and superior performance in fishfinding technologies – the new Lowrance TotalScanTM all-in-one transducer – combining proven CHIRP sonar capabilities with exclusive high-resolution StructureScan® HD and DownScan Imaging™ technology.

  • GARMIN® VIOLATES NAVICO PATENTS, REQUIRED TO STOP IMPORT AND SALE OF DOWNVU™ PRODUCTS

    GARMIN® VIOLATES NAVICO PATENTS, REQUIRED TO STOP IMPORT AND SALE OF DOWNVU™ PRODUCTS

    Navico – the world’s largest manufacturer of marine electronics and parent company to the Lowrance®, Simrad®, B&G® and GoFree® brands -- announced today that the International Trade Commission (ITC) has ruled that Garmin Ltd. DownVu™ scanning sonar products violate Navico’s patents for DownScan Imaging™ technology. This ruling reverses an initial determination issued by an Administrative Law Judge this past July, previously announced by Garmin Ltd. (NASDAQ:GRMN). In addition, this is the second adverse ruling in two weeks by the ITC that finds that Garmin is violating sonar patents.

  • A Radical Approach to the Basics: NEW HOOK Chartplotter Fishfinder by Lowrance

    A Radical Approach to the Basics: NEW HOOK Chartplotter Fishfinder by Lowrance

    For Any Angler, Anywhere … we introduce the HOOK™ series of fishfinders, chartplotters and combos. HOOK models represent a radical approach to the basics. No gimmicks. No skimping or shortcuts. Just the basics the way they were meant to be: reliable, well-made and perfectly suited to your lifestyle. All at a price that’s honest and makes good sense.

  • Industrial Decals Co. and Add-A-Wrap partner with the Wild West Bass Trail

    Industrial Decals Co. and Add-A-Wrap partner with the Wild West Bass Trail

    Las Vegas, Nevada  – The Wild West Bass Trail, a new western-based Pro/

  • On the Water Viewpoint: Lowrance Structure Scan 3D

    On the Water Viewpoint: Lowrance Structure Scan 3D

    Lowrance's NextBite StructureScan 3D - Get an on the water look

  • Wild West Bass Trail adds Lowrance as Sponsor

    Wild West Bass Trail adds Lowrance as Sponsor

    November 2015 – The Western-based Wild West Bass Trail (WWBT) recently announced the addition of Lowrance® to its growing list of Pro/Am and team tournament trail sponsors. The upstart circuit, set to launch in January 2016, has already garnered great interest and commitment from West Coast anglers.

  • Lowrance Announces Redesigned NMEA 2000® Compatible Intelligent Sensors

    Lowrance Announces Redesigned NMEA 2000® Compatible Intelligent Sensors

    Lowrance®, a world-leader in fishing electronics since 1957 — announced today the release of a redesigned lineup of easy-to-install, intelligent sensors designed to monitor an array of vital engine and boating functions. Compatible with NMEA 2000® networks, the newly released products include the Lowrance Fluid Level Sensor, Fuel Data Manager, and Fuel Flow, Pressure, Paddlewheel Speed and Temperature Sensors.

  • Add Some Lowrance to Your Christmas

    Add Some Lowrance to Your Christmas

    Christmas shopping begins in earnest this weekend. Check out our special offers and add some Lowrance to your Christmas list this year.

  • Lowrance HDS Gen 3 Touch

    Lowrance HDS Gen 3 Touch

    A FUN QUICK VIDEO ON THE LOWRANCE GEN 3 TOUCH USING THE GO FREE SHOP AND INSIGHT GENESIS MAPS, PLUS PLENTY OF BASS FISHING

  • Lowrance HDS Gen 3 Touch = Plenty of Bass

    Lowrance HDS Gen 3 Touch = Plenty of Bass

    A FUN QUICK VIDEO ON THE LOWRANCE GEN 3 TOUCH USING THE GO FREE SHOP AND INSIGHT GENESIS MAPS, PLUS PLENTY OF BASS FISHING

  • Upgrade and Save with Lowrance WM-3 Offer

    Upgrade and Save with Lowrance WM-3 Offer

    You can get paid to upgrade ─ for a limited time.

  • LOWRANCE® LAUNCHES NEW SONICHUB®2 MARINE AUDIO ENTERTAINMENT SYSTEM

    LOWRANCE® LAUNCHES NEW SONICHUB®2 MARINE AUDIO ENTERTAINMENT SYSTEM

    Tulsa, Okla. – Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the release of the Lowrance SonicHub®2 marine audio server and entertainment system. SonicHub2 gives users complete control of songs, radio stations as well as video from Lowrance HDS Gen3 multifunction displays and is also the first marine audio system built on the newly implemented NMEA 2000® Audio Entertainment protocol.

  • 2015 Bass-A-Thon Lowrance Electronics University - Hands On Workshop

    2015 Bass-A-Thon Lowrance Electronics University - Hands On Workshop

    FREE Lowrance Electronics University - Hands on workshop and instruction and NEW CHIRP sonar technology on display.

  • Lowrance agrees Angling Spirit sponsorship deal

    Lowrance agrees Angling Spirit sponsorship deal

    Marine electronics giant Lowrance has agreed an exclusive deal with Angling Spirit, the owner and organiser of some of the world’s biggest fishing events.