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  • Made in the USA - AFTCO Tackle

    Made in the USA - AFTCO Tackle

    The world's leading saltwater fishermen have long relied on AFTCO® fishing tackle components and fishing accessories for their consistently dependable, flawless performance.

  • Design Behind the Hook. Made for the Outdoors Captures the VMC Story.

    Design Behind the Hook. Made for the Outdoors Captures the VMC Story.

    The next time you’re in the thick of it battling a monster muskie, trying to muscle a big bass out of a thick patch of hydrilla, or bowing in respect to a giant silver tarpon, consider this: the only thing that stands between you and that fish is the integrity of your fish hook. If you understand this, then you’ll understand why VMC goes to such lengths to meticulously design and manufacture its fishing hooks. Built with strength and finesse, VMC hooks are relied upon by anglers in every corner of the world and account for hundreds of world-record fish. It’s why all Rapala, Storm, Luhr-Jensen, Blue Fox, Williams, and Terminator lures rely on VMC for their hooks. Simply, there are none better made, or as sharp.

  • Multispecies Fishing Made Easy

    Multispecies Fishing Made Easy

    Back to the basics with the new Rigged Gum-Ball® Grub, Minnow, and Swimbait Jigs.

  • Yamaha Pro Team angler Bobby Lane made a third-period surge

    Yamaha Pro Team angler Bobby Lane made a third-period surge

    Bagging a 2-pounder at the last minute to take the lead and win the championship.

  • AFTCO's ICAST Booth Made Entirely from Recycled Cardboard

    AFTCO's ICAST Booth Made Entirely from Recycled Cardboard

    Recycled corrugated cardboard as part of our Fisheries First initiative — a commitment to reduce the environmental impact on the oceans, rivers, lakes, and land that support our fisheries.

  • Fly Lines Made Simple

    Fly Lines Made Simple

    This creative set of gadgets makes simple work of the angler’s collection of fly lines, something that until now has been neglected, with a carefully thought out set of features that focus on ease of use whilst also handling rod, reel and line – you don’t need help from a friend or the extra hands you don’t have.

  • Made in Japan..but just in time for UFC6

    Made in Japan..but just in time for UFC6

    The "Battle of the the Frogs" ..aka the Ultimate Frog Challenge, just became more interesting as it now has an international contender - all the way from Japan, jumping into its proverbial ring

  • Saltwater Made Simple

    Saltwater Made Simple

    Saltwater Made Simple A pair of can't-miss LIVETARGET saltwater lures that need to be part of your collection.

  • GILL Fishing Shirts Made from Recycled Material

    GILL Fishing Shirts Made from Recycled Material

    Along the lines of growing conservationism, GILL is proud to announce their unique initiative to produce fishing apparel manufactured with performance fabrics made from recycled PET bottles.

  • Arrest Made in Bridge Bay Resort Boat Theft | Shasta Co. 'Most Wanted' Suspect

    Arrest Made in Bridge Bay Resort Boat Theft | Shasta Co. 'Most Wanted' Suspect

    Visitors from Santa Cruz County noticed their boat stolen from its mooring at Bridge Bay Resort.

  • How Lowrance’s HDS Live Made a Difference at the Classic

    How Lowrance’s HDS Live Made a Difference at the Classic

    By

    Lowrance has a long history of dominating the Bassmaster Classic. In fact, last year they celebrated the fact that it was seven straight wins for anglers using their products. While that streak was snapped this year, they still held their own with seven of the top-10 using their electronics.

  • Changes made to Lake Mclure

    Changes made to Lake Mclure

    Progress report! Info has been processed and changes are being made to Lake Mclure

  • Steelhead Fishing Lawsuit Threats Made

    Steelhead Fishing Lawsuit Threats Made

    Five conservation groups have filed a notice of intent to sue the state of Idaho for opening a fishing season on hatchery steelhead when returns of wild steelhead are "critically low." The groups claim that Washington and Oregon closed their steelhead seasons due to low returns, and are asking Idaho to take immediate action to halt fishing in the Snake River Basin.

  • Arrest made after second turtle killing

    Arrest made after second turtle killing

    Officers from the DLNR Division of Conservation and Resources Enforcement (DOCARE) arrested 32-year-old Bronson Nakaahiki of Kekaha, Kaua‘i after witnesses reported seeing him allegedly slice a threatened Green sea turtle’s throat and then harvest meat from it on Kekaha Beach.

  • AP Exclusive: Oroville Dam managers made missteps in handling crisis

    AP Exclusive: Oroville Dam managers made missteps in handling crisis

    According to this AP investigative piece, California Department of Water Resources (DWR) was not on top of protecting people during the Oroville Dam crisis and was lax in notifying local officials about the emergency.

  • New Daiwa Neko Worm Made by Yamamoto Baits

    New Daiwa Neko Worm Made by Yamamoto Baits

    A Daiwa plastic made by Yamamoto Baits AVailable NOW!

  • New Yo-Zuri Super Braid | Made in Japan, Made for World

    New Yo-Zuri Super Braid | Made in Japan, Made for World

    New Yo-Zuri Super Braid in Dark Green and Blue The best braid on the market!

  • Using a Beast for a Smallie on a Negotiator

    Using a Beast for a Smallie on a Negotiator

    Using an Abu Garcia Revo Beast for a smallie. First fish on the first trip with my newest swimbait, The Roman Made Negotiator.