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  • New Name Same Mission: Healing Our Veterans

    New Name Same Mission: Healing Our Veterans

    Even as COVID-19 loosens its grip, Americans doing their best to enjoy a return to pre-pandemic normalcy are being hit with all-new threats. Inflation is at a 40-year high and fears surrounding America’s role in an escalating Eurasian war are real.

  • GUATEMALA IS CALLING YOUR NAME

    GUATEMALA IS CALLING YOUR NAME

    We just returned from our third trip in three years to Casa Vieja Lodge in Guatemala.

  • Lure ID

    Lure ID

    Anyone remember the name of this lure?

  • Television’s biggest name in fishing is now entering its 20th season on ESPN

    Television’s biggest name in fishing is now entering its 20th season on ESPN

    The 2019 season of the award-winning program The Bassmasters will see expanded airtime on ESPN networks as part of the sports giant’s increased coverage of B.A.S.S. fishing.

  • Release Reels Changes Name to Truth Reels

    Release Reels Changes Name to Truth Reels

    Another company in the marine industry legally challenged our Release Reels Trademark. After reviewing the pros and cons of fighting this challenge, we quickly realized we wanted to grow to be much more than just a fishing reel company and our current space was cluttered with many similar name brands. So we took this as an opportunity and turned it into something that we feel truly represents not only who we are, but the philosophy of our company as well.