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  • Storm® Arashi® Cover Pop Intro at ICAST

    Storm® Arashi® Cover Pop Intro at ICAST

    Maximize the time spent in the strike zone with the new Storm® Arashi® Cover Pop. The lure emulates prey struggling just below the water's surface, splashing and popping through the water

  • When to Walk When to Pop for Summer Topwater

    When to Walk When to Pop for Summer Topwater

    Topwater poppers and walking baits are two of the best ways to catch summer bass. Deciding when to use them depends on how the fish are acting and where they are located.

  • When Fish Are Eating Small Fry, Toss a Rapala Ultra Light Pop

    When Fish Are Eating Small Fry, Toss a Rapala Ultra Light Pop

    When you hear people talking 'match the hatch,' they're often talking more about color," says Bernie Schultz, a seven-time Bassmaster Classic qualifier. "But, matching the size of the forage that fish are eating is equally important in getting bites." - See more at: http://www.thefishingwire.com/story/358883#sthash.rGYsqrst.dpuf