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It’s Official — The Frogternity Is Here! ????????
Registration is NOW OPEN for the Frogternity Online Tournament — the ultimate frog-only showdown! Powered by Scum Frog, Snag Proof & Fishing Chaos.
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Two "Products" for you this week that you'll find at 2026 ISE
Sacramento ISE 2026 is the place to be!
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PG&E’s proposal Lake County
For fires large and small, Lake Pillsbury serves as a vital water source
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It’s always time to break out the Stank????
Perfect for a variety of situations with a compact profile, easy to activate claws, & potent MaxScent dispersing at all times, the Stank Bug is a must-have in the arsenal this fall whether you’re flipping it around by itself on a texas rig, or using it as a trailer
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“Father Knows Best” isn‘t a water policy for California‘s future
In a powerful commentary published by Maven’s Notebook, authors sharply criticize the Governor’s push to waive key environmental protections through budget trailer bills, which they see as a troubling dismissal of both public input and science.
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Want to Take on the California Delta alongside one of the West Coast’s biggest Pro’s?
We are looking for 10 Observers
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This is bass fishing’s version of the Olympics
we’ll be competing against 15–20 other countries for gold.
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New D-VEC Reel Bag underscores DAIWA’s commitment
You wouldn’t leave the house without securing your costly camera in a case. Why should reels be any different? To DAIWA, they’re not, especially when traveling and reels are stored separately from your rods.
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CDFW’s Special Operations Unit and Delta Bay Enhanced Enforcement Program are on the lookout
illegal fishing activity along the Sacramento River.
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California Delta Readies for the BAM Pro-Am: West’s Final Bass Battle
The 2025 BAM Tournament Trail Pro-Am Series is set to launch in the city of Oakley at Big Break Marina on the tidal waters of the California Delta
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Environmental and Tribal groups respond to
Newsom’s letter to the State Water Resources Control Board
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MLF’s Heavy Hitters Becomes Most-Watched Bass-Fishing Broadcast of 2024
The broadcast, which aired Sunday, Dec. 8, on CBS and Paramount+, captivated fishing fans nationwide, delivering a VideoAmp household rating of 1.46 and drawing an audience of more than 2.5 million viewers — a 5% increase over 2023.
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