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  • Behold the new standard

    Behold the new standard

    Whether you’re throwing subsurface lures to bluefin tuna in the Northeast, dropping baits back for dorado on the eastern seaboard, or long-casting jigs or poppers to tuna on the west coast, this is definitely a reel to consider…

  • Standard/Utility Boxes are New from Plano EDGE™

    Standard/Utility Boxes are New from Plano EDGE™

    Over two years in the making and countless hours of research and development

  • Lowrance Ghost trolling motor standard equipment in the 2020 and 2021 Major League Fishing

    Lowrance Ghost trolling motor standard equipment in the 2020 and 2021 Major League Fishing

    Competing anglers will use the new Lowrance Ghost freshwater trolling motor throughout the series

  • Hollow Body Craw has set a new standard for bass bait realism

    Hollow Body Craw has set a new standard for bass bait realism

    The progressive bait seamlessly combines form and function with a paradigm-shifting blend of critical elements from two distinct lure families—bass jigs and hollow body baits.

  • High-vis braid sets a new bite dection new standard for ultra-finesse fishing

    High-vis braid sets a new bite dection new standard for ultra-finesse fishing

    Seaguar’s new high-visibility braid sets a new standard for ultra-finesse fishing and bite detection Louisville, KY Smackdown is Seaguar’s premium braided line, made with 8 ultra-thin strands woven into a perfectly round profile for quiet, exceptionally long, laser-precise casts. Smackdown’s tight weave makes it one of the thinnest-diameter braids available—so thin that 20 lb. test has the diameter of 6 lb. monofilament—which dramatically enhances its sensitivity. A remarkably strong line, Smackdown provides exceptional knot and tensile strength with unparalleled abrasion resistance.

  • The New Gold Standard in Fluorocarbon

    The New Gold Standard in Fluorocarbon

    Oversized predators that swim in briny waters are experts at exploiting the weakest link in that long chain, in an effort to gain their freedom from an angler’s grasp. All too often, that inadequacy resides within the leader, linking the main line to an artificial or living bait, a leader that isn’t ready for what lies ahead.

  • Fluorocarbon Has a New Standard

    Fluorocarbon Has a New Standard

    Peanut butter is always better with jelly. The Fourth of July feels empty without fireworks. There are some things that are always better with a partner. Yet, in the universe of fluorocarbon fishing lines, anglers are often forced to choose between strength and suppleness, and between sensitivity and castability. If only there was a way to blend these critical characteristics into a single line; one that accentuates fluorocarbon’s advantages and eliminates potential limitations; an exceptional line that meets the exacting standards of the world’s most demanding anglers, facing situations as diverse as the many fish we chase.