Yo-zuri
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Westernbass Magazine, Winter 2026
Hi All, I’d like to begin this issue by congratulating Anglers Marine on their longevity and continued impact on the Western bass community. Their dedication to anglers, tournaments, and the growth of our sport has made them a cornerstone of the region. We are happy to host them on the cover as we step into a new year of fishing. As we go to press, the 2026 season is just about to launch, and tournament anglers across the West are already preparing for another busy schedule. New gear, fresh patterns, and early-season opportunities will shape the months ahead. Whether you compete or simply enjoy time on the water, this season brings plenty to look forward to. January also brings the International Sportsmen’s Exposition back to Cal Expo, a key kickoff event for the year. It’s a great place to learn, connect, and see the latest products in person. The WesternBass title sponsor Fisherman’s Warehouse will be onsite with super show specials and always a shopper’s favorite, the NO SALES TAX deal. Be sure to visit the Westerbass Fish Tank there’s always giant fish to see! Please enjoy this issue with a highlight of some of the new gear for the new year and as always we encourage you to support the sponsors who support you. Their commitment helps keep the WesternBass website, magazine and forums and socials strong and our fishing community growing. Tight Lines, Wayne
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Topwater thrills with the Yo-Zuri 3D Inshore Topknock Pencil
sharp, realistic, and built to provoke explosive strikes
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Two "Products" for you this week that you'll find at 2026 ISE
Sacramento ISE 2026 is the place to be!
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The Fall Transition By Yo-Zuri Pro Mike Surman
Even though you can’t always feel a major change, the summer to fall transition is coming.
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Yo-Zuri is proud to introduce new 600yd spools of SuperBraid
Made in our line factory in Fukuoka Japan,
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Zack Birge's top 3 Yo-Zuri tournament baits
Major League Fishing Bass Pro Tour angler Zack Birge discusses his top 3 tournament baits by Yo-Zuri and shares his offseason passion, duck hunting. Check out these bait tips and some awesome opening day duck hunting action!
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Introducing new White Yo-Zuri SuperBraid 150yd and 300yd spools
Made in Japan using our heat integration system for a smoother, stronger and more abrasion resistant braided line.
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New Yo-Zuri 3DB 1.5 Squarebill Colors
Spring Craw, Burnt Orange Craw & Green Back Chartreuse - ICAST 2022 release new colors for the Yo-Zuri 3DB 1.5 Squarebill and Midrunner (MR). Featuring internal painted finishes, these are incredibly durable crank baits, with great deflection. Designed and tested by our top pro's and hitting the US market this summer!
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What's New with Yo-Zuri for 2022
The Yo-Zuri lineup includes great lures that are well-known in both the fresh and saltwater market.
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New Yo-Zuri 3DB 1.5 Squarebill Colors - ICAST 2022 Release
Spring Craw, Burnt Orange Craw & Green Back Chartreuse - ICAST 2022 release new colors for the Yo-Zuri 3DB 1.5 Squarebill and Midrunner (MR). Featuring internal painted finishes, these are incredibly durable crank baits, with great deflection. Designed and tested by our top pro's and hitting the US market this summer!
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New Yo-Zuri 3DB 1.5 Squarebill Colors
Spring Craw, Burnt Orange Craw & Green Back Chartreuse - ICAST 2022 release new colors
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The New Yo-Zuri 3D Inshore Pencil Popper - Striped Bass
Yo-Zuri is debuting the new 3D Inshore Pencil Popper for the Summer of 2022. This bait walks the dog with a 180 degree action, while spitting water side to side and drawing fish up with the single knock cadence rattle. It features patented 3D prism and internal painted finishes that never chip or wear off. A awesome bait for chasing Striped Bass, Snook, Jack Crevalle, Roosterfish, Bluefin Trevally, trophy Seatrout and Bull Redfish.
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New Yo-Zuri 3D Inshore Pencil Popper
Yo-Zuri is debuting the new 3D Inshore Pencil Popper for the Summer of 2022.
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Pro’s Line Choices
Brandon Cobb, Clent Davis, Ryan Salzman, Jason Lambert and Braxton Setzer give you tips on choosing the right style, size and color line for different bass fishing techniques
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Coming from Yo-Zuri 2022
For lure companies like Yo-Zuri, that means new lures, additional colors, and more.
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Two New Products From Yo-Zuri
Yo-Zuri is proud to announce the next generation of our Rattl’n Vibe Series! Yo-Zuri is now offering a Rattl’n Vibe with a new single knock rattle, the One Knock Rattl’n Vibe.
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