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  • CONGRATS YO-ZURI PRO CLENT DAVIS FOR THE 2018 FORREST WOOD CUP WIN | FINAL RESULTS

    CONGRATS YO-ZURI PRO CLENT DAVIS FOR THE 2018 FORREST WOOD CUP WIN | FINAL RESULTS

    I don’t believe that I just won this,” said Davis, a former FLW College Fishing standout for the University of Montevallo. “I almost walked away from professional bass fishing last year. I was burned out on fishing. I sold all of my gear – my boat, all of my rods, my reels, every piece of equipment that I had. It wasn’t from failure, it was because I was burned out

  • YO-ZURI PRO CLENT DAVIS WINS 2018 FORREST WOOD CUP

    YO-ZURI PRO CLENT DAVIS WINS 2018 FORREST WOOD CUP

    FLW Tour pro Clent Davis of Montevallo, Alabama, brought a five-bass limit to the scale Sunday weighing 17 pounds, 13 ounces – the heaviest limit weighed in the three-day event – to earn the win at the 2018 Forrest Wood Cup on Lake Ouachita. Over three days, Davis amassed 15 fish totaling 36 pounds, 13 ounces to edge out second-place angler Cabela’s/Bass Pro Shops pro James Niggemeyer of Van, Texas, by 7 pounds, 4 ounces and win the $300,000 top cash prize. The tournament featured 56 of the top bass-fishing anglers in the world competing for professional bass-fishing’s world championship.

  • Yo-Zuri Freshwater Crystal Minnow

    Yo-Zuri Freshwater Crystal Minnow

    Yo-Zuri’s Crystal Minnow Premium Classic Lures have just gotten better for freshwater!! Ten colors to attract all the predator fish! Five Real colors, mimicking the most popular styles of baitfish, as well as five go to colors for stained water!!

  • The 6 Best Yo-Zuri and Duel Hard Baits for Cold Water Bass Fishing

    The 6 Best Yo-Zuri and Duel Hard Baits for Cold Water Bass Fishing

    Wintertime weather and cold conditions doesn't have to stop you from fishing. Here are 6 of the best Yo-Zuri and Duel hardbaits to combat the cold, including one that is helped Bobby Lane land a 2nd place finish in one of the coldest ever Bassmaster Classics.

  • Luke Clausen Joins Yo-Zuri and Duel

    Luke Clausen Joins Yo-Zuri and Duel

    Duel Corporation, the parent company of Yo-Zuri America and Hardcore Bass Lures, announced today the addition of Luke Clausen to their pro-staff. Clausen will use the entire lineup of Yo-Zuri and Duel hardbaits as well as their braided and fluorocarbon line as he competes on the 2018 Bassmaster Elite Series and in the upcoming Bassmaster Classic.

  • How to fish the Yo-Zuri Big Game Bonita in the Bahamas

    How to fish the Yo-Zuri Big Game Bonita in the Bahamas

    Captain George Gozdz trolls off the Bahamian coast in search for tuna while using the Yo-Zuri Big Game Bonita.

  • Captain George Gozdz Fishing the Yo-Zuri Big Game Bonita in the Bahamas

    Captain George Gozdz Fishing the Yo-Zuri Big Game Bonita in the Bahamas

    Captain George Gozdz trolls off the Bahamian coast in search for tuna while using the Yo-Zuri Big Game Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our patented color change technology on the top of the bait and a smooth scale pattern on the sides. Featuring the patented Power Body, flat forged stainless steel hooks and stainless steel ball bearing swivels; this is most durable trolling lure on the market.

  • What's New from Yo-Zuri | Totally Unique Knuckle Bait, 3DR which stands for "Real" and More (Video)

    What's New from Yo-Zuri | Totally Unique Knuckle Bait, 3DR which stands for "Real" and More (Video)

    Yo-Zuri is known for their hardbaits for both fresh and saltwater fishing. They make a wide range of baits that cover all sizes, depths and lure styles.This year they introduced a whole new category of lures with their Knuckle Bait and also added an ultra-realistic color lineup for their tried and true bass hardbaits.

  • Yo-Zuri Freshwater

    Yo-Zuri Freshwater

    Yo-Zuri Freshwater

  • The New Yo-Zuri 3DB Knuckle Bait

    The New Yo-Zuri 3DB Knuckle Bait

    Yo-Zuri Announces the new 3DB Knuckle Bait, Adding a new pitch to your game!!

  • COMING SOON FROM YO-ZURI

    COMING SOON FROM YO-ZURI

    Yo-Zuri is coming out with a new style of bait launching at ICAST 2017 Stay tuned into Yo-Zuri Instagram and Facebook for updates !!

  • Yo-Zuri Pro Brandon Card Takes Command Of Bassmaster Elite At Mississippi’s Ross Barnett

    Yo-Zuri Pro Brandon Card Takes Command Of Bassmaster Elite At Mississippi’s Ross Barnett

    Brandon Card of Knoxville, Tenn., takes the lead on the first day of the 2017 Academy Sports + Outdoors Bassmaster Elite at Ross Barnett, bringing 22 pounds, 14 ounces to the scales on Thursday.

  • Tackle How-To | Fishing The Yo-Zuri 3DB Mid Crank #MTB

    Tackle How-To | Fishing The Yo-Zuri 3DB Mid Crank #MTB

    Fishing The Yo-Zuri 3DB Mid Crank

  • Pro Braxton Setzer Yo-Zuri Superbraid

    Pro Braxton Setzer Yo-Zuri Superbraid

    Pro Braxton Setzer Yo-Zuri Superbraid Filmed and edited by Ray Gardner

  • Yo-Zuri SuperBraid!!

    Yo-Zuri SuperBraid!!

    The new Yo-Zuri Superbraid is built for long casts and with the high abrasion resistance is one of the best on the market today.

  • Yo-Zuri TopKnot 100% Fluorocarbon Mainline

    Yo-Zuri TopKnot 100% Fluorocarbon Mainline

    Yo-Zuri TopKnot 100% Fluorocarbon Mainline Edited and Filmed by: Ray Gardner and YZ Prostaff

  • New Yo-Zuri Super Braid | Made in Japan, Made for World

    New Yo-Zuri Super Braid | Made in Japan, Made for World

    New Yo-Zuri Super Braid in Dark Green and Blue The best braid on the market!

  • New 2017 Yo-Zuri Larger Mag Darter

    New 2017 Yo-Zuri Larger Mag Darter

    The New Yo-Zuri 6-1/2 Inch Mag Darter!!!

  • Yo-Zuri Power-Pro Seaguar Specials at Fisherman's Warehouse

    Yo-Zuri Power-Pro Seaguar Specials at Fisherman's Warehouse

    Yo-Zuri Power-Pro Seaguar Specials at Fisherman's Warehouse

  • New Yo-Zuri 3D Inshore Series!

    New Yo-Zuri 3D Inshore Series!

    Edited and Filmed by: Ray Gardner and Youichirou Miyako