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  • Two New Products From Yo-Zuri

    Two New Products From Yo-Zuri

    Yo-Zuri is proud to announce the next generation of our Rattl’n Vibe Series! Yo-Zuri is now offering a Rattl’n Vibe with a new single knock rattle, the One Knock Rattl’n Vibe.

  • Delta Boat Storage

    Delta Boat Storage

    Coming down from Seattle area

  • 2021 Yo-Zuri Digital Catalog

    2021 Yo-Zuri Digital Catalog

    See the whole lineup now

  • Tips for Fishing Cold Water with the Yo-Zuri Rattl’n Vibe

    Tips for Fishing Cold Water with the Yo-Zuri Rattl’n Vibe

    Luke Clausen on fishing the Rattl'n Vibe in Cold Water/Springtime

  • Yo-Zuri 3D Real Series (3DR) Vibe 60 | A Closer Look

    Yo-Zuri 3D Real Series (3DR) Vibe 60 | A Closer Look

    The differences here come in the loud sound and compact profile of the bait along with the ultra-realistic finishes.

  • Crankin’ the Yo-Zuri 3DS MR with Luke Clausen VIDEO

    Crankin’ the Yo-Zuri 3DS MR with Luke Clausen VIDEO

    Crankbaits for when the water starts to warm with Luke Clausen

  • Tips for Fishing Cold Water with the Yo-Zuri Rattl’n Vibe VIDEO

    Tips for Fishing Cold Water with the Yo-Zuri Rattl’n Vibe VIDEO

    Luke Clausen on fishing the Rattl'n Vibe in Cold Water/Springtime

  • Crankin’ the Yo-Zuri 3DS MR with Luke Clausen

    Crankin’ the Yo-Zuri 3DS MR with Luke Clausen

    Crankbaits for when the water starts to warm with Luke Clausen

  • Yo-Zuri 3DR Series Popper | Up Close

    Yo-Zuri 3DR Series Popper | Up Close

    . The color shown is Real Glass Minnow and appears almost totally clear.

  • Yo-Zuri 3DB Deep Crank Review

    Yo-Zuri 3DB Deep Crank Review

    By

    The Yo-Zuri 3DB Deep Crank is a great bait to use for targeting offshore bass that have moved into their summer patterns, and will work all the way through fall.

  • CONGRATS YO-ZURI PRO CLENT DAVIS FOR THE 2018 FORREST WOOD CUP WIN | FINAL RESULTS

    CONGRATS YO-ZURI PRO CLENT DAVIS FOR THE 2018 FORREST WOOD CUP WIN | FINAL RESULTS

    I don’t believe that I just won this,” said Davis, a former FLW College Fishing standout for the University of Montevallo. “I almost walked away from professional bass fishing last year. I was burned out on fishing. I sold all of my gear – my boat, all of my rods, my reels, every piece of equipment that I had. It wasn’t from failure, it was because I was burned out

  • YO-ZURI PRO CLENT DAVIS WINS 2018 FORREST WOOD CUP

    YO-ZURI PRO CLENT DAVIS WINS 2018 FORREST WOOD CUP

    FLW Tour pro Clent Davis of Montevallo, Alabama, brought a five-bass limit to the scale Sunday weighing 17 pounds, 13 ounces – the heaviest limit weighed in the three-day event – to earn the win at the 2018 Forrest Wood Cup on Lake Ouachita. Over three days, Davis amassed 15 fish totaling 36 pounds, 13 ounces to edge out second-place angler Cabela’s/Bass Pro Shops pro James Niggemeyer of Van, Texas, by 7 pounds, 4 ounces and win the $300,000 top cash prize. The tournament featured 56 of the top bass-fishing anglers in the world competing for professional bass-fishing’s world championship.

  • Yo-Zuri Freshwater Crystal Minnow

    Yo-Zuri Freshwater Crystal Minnow

    Yo-Zuri’s Crystal Minnow Premium Classic Lures have just gotten better for freshwater!! Ten colors to attract all the predator fish! Five Real colors, mimicking the most popular styles of baitfish, as well as five go to colors for stained water!!

  • The 6 Best Yo-Zuri and Duel Hard Baits for Cold Water Bass Fishing

    The 6 Best Yo-Zuri and Duel Hard Baits for Cold Water Bass Fishing

    Wintertime weather and cold conditions doesn't have to stop you from fishing. Here are 6 of the best Yo-Zuri and Duel hardbaits to combat the cold, including one that is helped Bobby Lane land a 2nd place finish in one of the coldest ever Bassmaster Classics.

  • Luke Clausen Joins Yo-Zuri and Duel

    Luke Clausen Joins Yo-Zuri and Duel

    Duel Corporation, the parent company of Yo-Zuri America and Hardcore Bass Lures, announced today the addition of Luke Clausen to their pro-staff. Clausen will use the entire lineup of Yo-Zuri and Duel hardbaits as well as their braided and fluorocarbon line as he competes on the 2018 Bassmaster Elite Series and in the upcoming Bassmaster Classic.

  • How to fish the Yo-Zuri Big Game Bonita in the Bahamas

    How to fish the Yo-Zuri Big Game Bonita in the Bahamas

    Captain George Gozdz trolls off the Bahamian coast in search for tuna while using the Yo-Zuri Big Game Bonita.

  • Captain George Gozdz Fishing the Yo-Zuri Big Game Bonita in the Bahamas

    Captain George Gozdz Fishing the Yo-Zuri Big Game Bonita in the Bahamas

    Captain George Gozdz trolls off the Bahamian coast in search for tuna while using the Yo-Zuri Big Game Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our patented color change technology on the top of the bait and a smooth scale pattern on the sides. Featuring the patented Power Body, flat forged stainless steel hooks and stainless steel ball bearing swivels; this is most durable trolling lure on the market.

  • What's New from Yo-Zuri | Totally Unique Knuckle Bait, 3DR which stands for "Real" and More (Video)

    What's New from Yo-Zuri | Totally Unique Knuckle Bait, 3DR which stands for "Real" and More (Video)

    Yo-Zuri is known for their hardbaits for both fresh and saltwater fishing. They make a wide range of baits that cover all sizes, depths and lure styles.This year they introduced a whole new category of lures with their Knuckle Bait and also added an ultra-realistic color lineup for their tried and true bass hardbaits.

  • Yo-Zuri Freshwater

    Yo-Zuri Freshwater

    Yo-Zuri Freshwater

  • The New Yo-Zuri 3DB Knuckle Bait

    The New Yo-Zuri 3DB Knuckle Bait

    Yo-Zuri Announces the new 3DB Knuckle Bait, Adding a new pitch to your game!!