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  • Z-Man Releases New 4-Inch Scented Jerk ShadZ

    Z-Man Releases New 4-Inch Scented Jerk ShadZ

    Legendary inshore guide, Captain C.A. Richardson calls it a nearly failsafe trick for fussy redfish on the shallow flats. Three thousand miles to the northwest, Bassmaster pro Luke Clausen says it’s a devastating dropshot bait for bass, with exceptional attributes not found in traditional soft plastics.

  • Z-Man® pro Mark Daniels Jr. earns first Bassmaster Elite Series win

    Z-Man® pro Mark Daniels Jr. earns first Bassmaster Elite Series win

    One of the truest tests of authentic angling talent unfolds on the fourth day of most Bassmaster Elite Series events. An open mind and the confidence to make essential adjustments inevitably unlocks success. But when the dust settles after a few days of intense fishing pressure, victory inevitably comes to anglers with the skill to make subtle tweaks in presentation.

  • Four-years of R&D yields remarkable Z-Man Trout Trick® Jerk ShrimpZ™

    Four-years of R&D yields remarkable Z-Man Trout Trick® Jerk ShrimpZ™

    Four-years of R&D yields remarkable Z-Man Trout Trick® Jerk ShrimpZ™ LADSON, SC  – Extraordinary things happen when a luremaker takes his or her time in the creation a new bait—as opposed to the all-too-often practice of rushing products to market before they’re truly ready.

  • Z-Man® Fishing’s new SlingBladeZ™ spinnerbait comes alive at ICAST 2018

    Z-Man® Fishing’s new SlingBladeZ™ spinnerbait comes alive at ICAST 2018

    How exactly does one remake a classic, already exceptional bass bait? That’s the self-imposed question the tackle techs at Z-Man asked themselves about a year ago, as they stood before a big white drawing board.

  • More to the Ned Rig from Z-Man’s Finesse TRD HogZ

    More to the Ned Rig from Z-Man’s Finesse TRD HogZ

    Highlighting the newest member of Z-Man’s ElaZtech finesse bait line, the HogZ sculpt features a specialized flattened nose, facilitating tight flush-rigging to a mushroom style jig, such as Z-Man’s Finesse ShroomZ or NedlockZ HD.

  • Z-Man Project Z ProFileZ:  The Eyes Have It

    Z-Man Project Z ProFileZ: The Eyes Have It

    “If you look at a lot of the greatest saltwater lures out there, they all have one thing in common,” observes trout and redfish fanatic Ralph Phillips. “Eyes. A large, lively set of eyes. Underwater, eyes can be the trigger, the one anatomical detail that really attracts predator fish to a lure.”

  • Z-Man Fishing pledges a portion of sales to help restore native seatrout stocks

    Z-Man Fishing pledges a portion of sales to help restore native seatrout stocks

    Up and down the Intracoastal Waterway, the home-body tendencies of spotted (speckled) seatrout have forever made them beloved sportfish among anglers. Even while redfish, snook, tarpon and other popular species migrate to offshore waters during various seasons and stages of their lifecycles, seatrout feed, breed and otherwise swim shallow, near-shore waters all year long.