COLUMBIA, S.C. - The digital space is continually evolving, anglers have more tools at their disposal and are continually scouring the Internet in search of sites that are user friendly and offer a better all-around experience. Keeping this in mind, Berkley has recently revamped its online presence. Offering a refreshed homepage Berkley consumers now have a visually striking user experience that matches the innovation and technology behind its products.
Visitors to the site have the ability to easily navigate the entire portfolio with fewer clicks to get where they want to go to find their favorite products. Berkley has also introduced new sections to the website, a Community section, Pro profiles and Fishing Evolved.
"At Berkley we pride ourselves on bringing innovation and technology to our products so it's only a natural extension to be the leader in the digital space as well," said Josh Silva, Brand Marketing Manager - Berkley. "The Community section will be a dynamic content hub moving forward. It will house blog articles, tackle tips, videos and aggregate our social media content."
The Fishing Evolved section highlights new product launches. It provides consumers an opportunity to explore the new hard baits and hooks, watch video and ultimately drive purchase. The new Pro section highlights the key Berkley bass Pros such as Mike Iaconelli, Skeet Reese and Justin Lucas and allows consumer to connect with the pros via their social media channels.
"The addition of the new sections to our website and subsequent changes to the homepage of Berkley-fishing.com was a collective effort," said Josh Silva, Brand Marketing Manager - Berkley. "The entire team worked extremely hard to bring a better website visit to the Berkley fan. Anglers are able to stay on top of what is happening at Berkley and see what is coming around the corner. We want the online experience to positively reflect our desire to help anglers catch more fish."
For more information visit Berkley-fishing.com for a better online experience.
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About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc. is a subsidiary of Jarden Corporation and is part of the Jarden Outdoor Solutions business segment, a leader in developing outdoor and active lifestyle products. Additional information can be found at http://purefishing.com.
About Jarden Corporation
Jarden Corporation is a well-diversified, global consumer products company with a portfolio of over 120 trusted, quality brands. Jarden's record of strong financial performance and organic growth is supported by a focused operating culture coupled with value enhancing acquisitions and shareholder focused capital allocation. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Envirocooler®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, Yankee Candle® and YOU®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Cadence®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #348 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit http://www.jarden.com.
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