LIVETARGET presents a robust assortment of new lure models for the ICAST trade show that will be on display at the Company’s booth #1723. The portfolio of new items spans both Freshwater and Saltwater lures, adding to the array of over 750+ lures that LIVETARGET offers to target game fish with a variety of techniques and forage types. This release summarizes the Freshwater models being announced:
Grant Koppers, LIVETARGET founder, commented on the bold portfolio of additions. “We’re not resting at LIVETARGET. We have a lot of ideas and innovation that are becoming part of our Brand. The breadth and scope of our releases is impressive; we’ve added to our BaitBall Series with several new models, we’re introducing our second soft-plastic model with our Goby product, and we’ve taken our leadership position in hollow-body soft lures to present my personal favorite, our new Hollow Body Sunfish. LIVETARGET is giving the retailer an array of new products to stimulate store traffic and create fresh sales. These are not your grandfather’s lures.”
HOLLOW BODY SUNFISH: Molded into the shape and anatomy of a Sunfish, this soft hollow body lure will become a staple anytime there is a shoreline topwater bite available. With two sizes and an array of 12 colors that match to varied Pumpkinseed and Bluegill patterns, this weedless lure will have universal appeal and is fishable in heavy cover. Featuring a custom Trokar double hook, and LIVETARGET’s keen designs for hollow-body lures, this is sure to be a winning lure! MSRP is $13.49.
GOBY: With the Goby now a prolific baitfish in the Great Lakes region, LIVETARGET introduces two variations of this pre-rigged and weighted soft-plastic lure to mimic this forage that has become the staple for Smallmouth and Walleye. With three sizes/weights, and eight colors, this introduction will give Northern anglers a Goby “Match-the-Hatch” offering in anatomy and coloration detail. The Goby is offered in both a Paddle Tail and Curly Tail version and will be packaged in 3-packs with a MSRP of $13.49-$14.49.
THREADFIN SHAD CRANKBAITS (Magnum): When the Bass move to the ledges, and focus on large baitfish, specialized lures are required. With three lure sizes targeted at depths from 12’ to 20’ these models within the BaitBall Series represent several large Shad separated from the school. An array of eight color patterns, some with metallic flash enhanced anatomy schemes, will offer crankbait specialists a choice for all water color conditions. One knock rattle. MSRP is $17.99-$19.99.
SQUAREBILL CRANKBAITS (Magnum): Developing a larger size Squarebill crankbait for those conditions when bass are feeding on larger Shad, LIVETARGET has developed a magnum series of shallow running squarebill crankbaits featuring the BaitBall Series design elements. With a 3” and 3 ½” size, and seven color patterns, this will be a big fish lure that offers plenty of options to entice shallow water lunkers. Silent. MSRP is $18.99-$19.99.
RATTLEBAITS (Magnum): Building on the trend toward magnum size lures, LIVETARGET releases rattlebaits in both a 1oz. and 1 ½ oz. size, and each presented in six BaitBall Series Shad color patterns. These 3 ½” and 4” lures will match to large adult Shad, and be effective fished on ledges or around grass lines. One knock rattle sound, six colors, and quiver action on a falling retrieve. MSRP is $18.99-$19.99.
DACE: For the stream and small water angler, LIVETARGET has designed a finesse shallow running Dace minnow lure in both a 2 ½” and 3” size. This lure dives from 3’ to 5’ and offers anglers a match to small Dace that are forage in many streams and small rivers. Natural forage of Rosyside and Redbelly Dace are represented in a total of eight color patterns. MSRP is $14.49-$14.99.
All products will become available to retailers in Q4 2015.
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