Industry Press Releases

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  • PRADCO Outdoor Brands Acquires Norman Lures

    PRADCO Outdoor Brands Acquires Norman Lures

    PRADCO Outdoor Brands, a leading manufacturer and marketer of fishing and hunting brands and products, has acquired legendary fishing lure brand Norman Lures, formerly of Greenwood, Arkansas.

  • Black Friday Savings Start NOW at Berkley Fishing

    Black Friday Savings Start NOW at Berkley Fishing

    Receive an additional 20% off Clearance Items while supplies last through 11:59pm EST November 29, 2015. Free Standard Shipping on all orders will automatically be applied at checkout. Valid through 11:59 pm EST December 11, 2015.

  • ICE MAN COMMETH...TO YOUR TOWN

    ICE MAN COMMETH...TO YOUR TOWN

    Plano, IL – How is it possible for one man to command so much attention? Well, if you think of the dominant ice fishing pacesetter as a frost-bearded Johnny Appleseed, you might make some sense of it. Ol’ Johnny walked the Earth sowing the seeds of succulent fruits. Brian “Bro” Brosdahl stomps the Ice Belt spreading seeds of hardwater intel that sprout fish in 8-inch holes.

  • ALPS RAPID Reel Seat Is Here!

    ALPS RAPID Reel Seat Is Here!

    These are without a doubt, the finest Graphite Spin Seats on the market to date." - Bill Batson, CEO of Batson Enterprises

  • Buff Announced as Collegiate Bass Fishing Sponsor

    Buff Announced as Collegiate Bass Fishing Sponsor

    Buff Announced as Collegiate Bass Fishing Sponsor

  • MillerCoors Renews Sponsorship Of FLW For 2016

    MillerCoors Renews Sponsorship Of FLW For 2016

    FLW announced today that MillerCoors will return as a sponsor of the world’s largest tournament-fishing organization throughout the 2016 season. Professional angler Jeff Sprague of Point, Texas, will represent Keystone Light in FLW tournament

  • Crestliner Partners with Jason Mitchell Outdoors TV

    Crestliner Partners with Jason Mitchell Outdoors TV

    Crestliner is pleased to announce a new partnership with television program Jason Mitchell Outdoors, which will air new episodes starting January 2016. Jason Mitchell Outdoors, a Fox Sports show featuring walleye guide Jason Mitchell, has received some of the highest Nielsen ratings in the outdoor industry. Jason uses his new Crestliner 1850 Pro Tiller on the show as well as for guiding on North Dakota's Devils Lake.

  • Huk Performance Fishing to Present the Big Bass Tour

    Huk Performance Fishing to Present the Big Bass Tour

    The Big Bass Tour welcomes Huk Performance Fishing as presenting sponsor and exclusive apparel partner under a multi-year agreement. Huk's sponsorship will feature exclusive co-branded apparel offerings as well as the full line of Huk gear.

  • Brad Novak Wins GoPro Best Catch Contest

    Brad Novak Wins GoPro Best Catch Contest

    Brad Novak of Chicago, Ill., is the grand-prize winner in the GoPro Best Catch Contest Powered by Bassmaster and will receive a boat and motor package, GoPro gear and additional prizes.

  • Duel® Hardcore Series Back for 2016!!

    Duel® Hardcore Series Back for 2016!!

    Duel, the overseas parent company of Yo-Zuri, has been the go-to name for Japanese anglers for over 50-years. Duel’s top-rated and technologically advanced hard baits are making their way back the US market with renowned acceptance. Constructed from exceptional components and crafted with an outstanding attention-to-detail, Duel is committed to providing anglers with the most effective and life-like lures possible.

  • Greg Vinson - Featured on Bass Edge Radio

    Greg Vinson - Featured on Bass Edge Radio

    Bass Edge Radio, presented by MegaWare KeelGuard is pleased to feature Bassmaster Elite Angler Greg Vinson in their latest iTunes podcast. Bass Edge Radio hosts Aaron Martin and Kurt Dove talk with Greg about late fall patterns on river systems as well has how to attack different types of lakes for sure fire success.

  • Latest PENN Rods & Reels Now on Store Shelves

    Latest PENN Rods & Reels Now on Store Shelves

    PENN®, recognized world wide as the leader in gear for saltwater fishing, announces that the latest new products are now available at retail. Anglers can find new items such as the PENN Clash® spinning reel, PENN Carnage™ II rod, and PENN tools, knives and apparel plus other PENN products at their favorite sporting goods store. Shoppers looking for that perfect holiday gift will find the perfect PENN gear for that special someone.

  • RYS with Yamaha Motor Financing

    RYS with Yamaha Motor Financing

    Introducing several new plans for establishing credit, Yamaha Motor Financing is offering excellent terms to thousands of qualified but under recognized applicants.

  • T-H Marine to Manufacture, Distribute Gear Grabbar Product Line

    T-H Marine to Manufacture, Distribute Gear Grabbar Product Line

    H Marine Supplies, Inc., of Huntsville, Alabama, and Magnetic Marine Products, LLC, of Ada, Michigan announce they have entered into an agreement that grants T-H Marine exclusive global rights to manufacture and distribute the patented Gear Grabbar line of magnetic tackle management systems. Financial terms of the deal were not disclosed. -

  • BRP-Evinrude Signs with Sea Pro Boats

    BRP-Evinrude Signs with Sea Pro Boats

    BRP's (TSX:DOO) Evinrude E-TEC engines will now be rigged on Sea Pro Boats' seven new models launched in the mid-tier center console saltwater fishing boat market for 2016. With this agreement, the builder will offer the next generation of Sea Pro owners the opportunity to experience the unrivaled performance and bold, breakthrough design of the Evinrude E-TEC G2 engine.

  • Rod Spotlight - Dobyns Champion Extreme Series - DX 741SF

    Rod Spotlight - Dobyns Champion Extreme Series - DX 741SF

    WE have a new addition to the DX line-up. The DX 741SF. We've been asked for a longer 1 power spinning rod in the DX line for years.

  • Accurate Intro's New Boss "Valiant" 300 Reel

    Accurate Intro's New Boss "Valiant" 300 Reel

    Accurate Fishing Products, known for its patented TwinDrag® reels, has introduced a new 300-size single-speed reel that's unbeatable for inshore and light-action offshore applications – the BV-300 Valiant. The first of Accurate's "New Technology," reels, the BV-300 boasts an innovative design that minimizes size and weight while maximizing strength, durability and fish-fighting power. Built with shallow-water jigging in mind, the BV-300 is also ideal for live-bait coastal fishing, snapper fishing around reefs, jigging for silver salmon, or targeting school-sized tuna, yellowtail and dorado.

  • Win Randy Howell's Bass Boat

    Win Randy Howell's Bass Boat

    Randy Howell and Kings Home will host the fifth annual Kampfire for the King event on Saturday November 14th in Chelsea, Alabama. Get your $100 ticket ASAP to get a chance at winning Randy's $50,000 Triton bass boat as you help make this year's fundraiser the biggest ever!

  • Abu Garcia Revo Spinning Reels Now at Retail

    Abu Garcia Revo Spinning Reels Now at Retail

    One of the most popular new fishing reel introductions for 2016 is the Revo spinning reel family by Abu Garcia. The recipient of rave reviews, the reel is destined to be a favorite of anglers. Retailers nationwide are now receiving shipments of the Revo spinning reels, just in time for the holiday gift-buying season.

  • Possible Bass Pro Shops Acquisition of Cabela's

    Possible Bass Pro Shops Acquisition of Cabela's

    Tackle industry retail giant Bass Pro Shops is exploring an offer for one of its largest competitors—Cabela's, Inc.