Industry Press Releases
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Heavy Metal Defies Newton's Law
The late summer bite is quite distinctive. Most notably, the major bug hatches and shallow-kept young-of-the-year that filled fish earlier are gone. Fish of all stripes are on the prowl, attempting to pack away provisions before the water cools.
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Putah Creek Wildlife Area Closed to All Public Access Due to Wragg Fire
The Putah Creek Wildlife Area in Solano County will be closed until further notice due to impacts from the Wragg Fire. The Wragg Fire has burned 8,051 acres in Napa, Solano and Yolo counties, including the entire Putah Creek Wildlife Area.
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Bass Pro Shops at the Pyramid in Memphis welcomes more than one million visitors in first 70 days
Bass Pro Shops at the Pyramid in Memphis welcomes more than one million visitors in first 70 days
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NOAA Marine Sanctuary Fishing Contest
Here's how it works. From now until September 7, get your friends, family or just yourself out to your nearest national marine sanctuary (there are 13 across the country) – and catch some fish! Size doesn't matter. What matters is the awesome photos you take while you're there.
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Release Reels Changes Name to Truth Reels
Another company in the marine industry legally challenged our Release Reels Trademark. After reviewing the pros and cons of fighting this challenge, we quickly realized we wanted to grow to be much more than just a fishing reel company and our current space was cluttered with many similar name brands. So we took this as an opportunity and turned it into something that we feel truly represents not only who we are, but the philosophy of our company as well.
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Fishing Gear Trends & New Wildlife Museum Featured on Bass Pro Shops Outdoor World Radio
Tune in to Bass Pro Shops Outdoor World Radio to catch up on new trends in fishing tackle and the latest developments on the America's Wildlife Museum & Aquarium in Springfield, MO.
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Coast Guard Search for Missing Teens Now Covers Over 30,000 Square Miles
The Coast Guard continues to search for two missing boys, Tuesday, approximately 100 nautical miles off the coast of the Florida and Georgia border.
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ICAST Product Award Accolades Continue for G. Loomis With E6X Bass Rods
Continuing to showcase its fishing rod design and technology expertise, G. Loomis once again was recognized with 'Best Freshwater Rod' honors for its new E6X bass rods at the just-completed ICAST Show in Orlando.
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From Bay Journal: Bay Council Approves Stream, Land Protections on Chesapeake
Leaders of the state-federal Bay Program partnership pledged new efforts Thursday to protect streams draining the Chesapeake watershed even as they acknowledged that their key pollution reduction efforts have fallen behind schedule.
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Mercury Marine Launches "Power of Protection" event
Mercury Marine has announced that, for the first time, 2016 model year boats powered by Mercury gas sterndrive and inboard engines will come with a comprehensive Five Year Engine Package Limited Warranty during the "Power of Protection" sale event.
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St. Croix HD Bassing Fly Rod Wins Category Award at ICAST
It's no secret that Florida's interior is laden with freshwater lakes known for producing gargantuan largemouth. Considered a class of their own, the "Florida strain bass" is so coveted that anglers from around the world converge on the Sunshine State's waterways for a chance to catch these genetic wunderkinds.
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Livingston Reveals BlueTooth Control for Smartbaits
Livingston's definition of the "smart bait" now takes on a whole new meaning with the introduction of an expansive new line of 30 EBS™ sounds, BlueTooth® connectivity, and a smartphone app which allows anglers to download and incorporate dozens of natural bait sounds into a single Livingston bait while storing critical information about their fishing success.
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Kayakers Rescued from Lake Tahoe
Coast Guard Station Lake Tahoe maintains and operates two 25-foot rapid response boats and conducts search and rescue, law enforcement and national defense missions. U.S. Coast Guard photo by Petty Officer 1st Class Sherri Eng.
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Plano To Sponsor Plano Bassmaster Elite on Michigan's Lake St. Clair
Plano, the iconic fishing brand that has made it their mission to innovate and elevate tackle storage and organization since 1952, continues to support bass fishing at all levels – most recently through title sponsorship of the Aug. 27-30 Plano Bassmaster Elite event on Michigan's Lake St. Clair.
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Match the Hatch Perfectly With New Rapala Custom HD Finishes
Fashioned with the perfect detail to fool even the most finicky of fish, Rapala's new Custom HD (High Definition) finishes are the most life-like replicas of nature available in a hardbait. Talk about taking "Match the Hatch" to the extreme.
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Wiley X and Pure Fishing agree Denmark deal
The Danish arm of global giant Pure Fishing has become the latest distributor of Wiley X, the leading eyewear brand. Pure Fishing Denmark will be exclusively handing the distribution and sales of Wiley X and takes the increasing number of international distributors working with the company to over 30.
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Largemouth Bass Release Ruler Wins New Product Showcase at ICAST
The all-new Largemouth Bass Release Ruler has taken a top spot in the FishSmart category of the 2015 ICAST New Product Showcase. The Freshwater Release Ruler provides the estimated average weight of largemouth bass based on length.
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PLANO: Boosting Bassmaster Elite Finale
Plano, the iconic fishing brand that has made it their mission to innovate and elevate tackle storage and organization since 1952, continues to support bass fishing at all levels – most recently through title sponsorship of the Aug. 27-30 Plano Bassmaster Elite event on Michigan’s Lake St. Clair
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Yamaha Announces New Maintenance Matters Website, Online Training Module
Yamaha Marine Group today announced the launch of the all-new Maintenance Matters web site (http:maintenance.yamahaoutboards.com) as well as the addition of the Maintenance Matters training module to its world-class training curriculum at Yamaha Marine University™ Online.
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