Industry News Updates
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It’s Official — The Frogternity Is Here! ????????
Registration is NOW OPEN for the Frogternity Online Tournament — the ultimate frog-only showdown! Powered by Scum Frog, Snag Proof & Fishing Chaos.
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Explore our new arrivals and elevate your fishing experience!
Off the water cool with built-in fishability. Bajio builds tools for anglers, enjoyed both on the water and back at the dock.
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Matching Jighead to Soft Plastic - FINESSE Range
Pick the Right Jighead = Catch More Fish???? A guide on our VMC Grip-R Finesse range of jigheads, and how they perfectly match the CrushCity range!
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More Than 630 College Anglers Set to Open at Berkley Big Bass Bash
The first event of the 2025-26 season for the Association of Collegiate Anglers
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Fall's Hot New Baits
Berkley's newest bait designs are engineered to outfish the competition - get them while supplies last!
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There's a new Jig Head in town and it knows a few cool tricks ????
Designed to be paired with the Gulp! Zagger to create an epic left to right darting action when worked through the water ????
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Lake Oroville Evening Top Water Bite!!
Warm evenings are a good recipe for an amazing top water bite!! Recap at the end of the video.
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