Industry News Updates
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The striped bass fishery fuels a $13 billion economy
New closures would devastate small businesses and the science doesn’t support them.
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They keep getting better & better ????
This shape has a proven track record across a variety of estuary species. 2025 sees four new hot colours added into the mix
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Two "Products" for you this week that you'll find at 2026 ISE
Sacramento ISE 2026 is the place to be!
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PG&E’s proposal Lake County
For fires large and small, Lake Pillsbury serves as a vital water source
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Power-Scope Live Sonar Fishing Rod
Power-Scope Live Sonar Fishing Rod As live sonar fishing continues to shake up the pro scene, one thing is clear—anglers who embrace the technology are putting more fish in the boat.
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It’s always time to break out the Stank????
Perfect for a variety of situations with a compact profile, easy to activate claws, & potent MaxScent dispersing at all times, the Stank Bug is a must-have in the arsenal this fall whether you’re flipping it around by itself on a texas rig, or using it as a trailer
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Jigging, Popping, or Slow-Pitch Fishing
Jigging, popping, or slow-pitch fishing, the Outrage Rod series has you covered. The Popping models are purpose-built, giving anglers the perfect blend of length and action for effective casting and popping, while still packing the power needed to fight big fish.
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“Father Knows Best” isn‘t a water policy for California‘s future
In a powerful commentary published by Maven’s Notebook, authors sharply criticize the Governor’s push to waive key environmental protections through budget trailer bills, which they see as a troubling dismissal of both public input and science.
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EndurX 8 Carrier Zero Fade Braid
P-Line EndurX 8 Carrier Zero Fade Braid has an extremely high strength to diameter ratio, virtually no stretch and a silky-smooth surface giving it great castability. Anglers can expect a braided line that has unparalleled color retention and a lifetime guarantee against fading.
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Deep Purple was right! Christian Bass League Pre Fish
Up in woods, fish are jumping chasing bait, water temp in the 70's.
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